Nov 06, 2022
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Service categories
Service Lines
Software Development
Design
Domain focus
Consumer Products & Services
Other
Challenge
Fangage had an exciting opportunity to win the market but needed more resources as a startup. The company partnered with MEV to quickly revamp its website, given an upcoming press release.
A gap in Sales and Marketing
Recognizing the website as a critical asset in their marketing and sales process, Fangage needed a site that could efficiently manage this critical touchpoint.
Bad Is Worse than None
Fangage had an old, outdated website that might negatively affect the brand.
Limited Time
Fangage had only a week to solve their problems and cover the most critical needs before starting a positive press campaign.
Undefined Target Audience
Fangage needed help identifying its target audience since the idea had changed significantly over the last four years.
Fangage had an exciting opportunity to win the market but needed more resources as a startup. The company partnered with MEV to quickly revamp its website, given an upcoming press release.
A gap in Sales and Marketing
Recognizing the website as a critical asset in their marketing and sales process, Fangage needed a site that could efficiently manage this critical touchpoint.
Bad Is Worse than None
Fangage had an old, outdated website that might negatively affect the brand.
Limited Time
Fangage had only a week to solve their problems and cover the most critical needs before starting a positive press campaign.
Undefined Target Audience
Fangage needed help identifying its target audience since the idea had changed significantly over the last four years.
Solution
Customer Personas
MEV’s Strategy team, led by MEV’s Creative Director, partnered with Fangage to define their target audience/prospects and arm them with the proper strategy to communicate with this group of people. The strategy session resulted in Customer Personas containing defining details about their target audience's problems, concerns, and motivations.
Customer Personas
MEV’s Strategy team, led by MEV’s Creative Director, partnered with Fangage to define their target audience/prospects and arm them with the proper strategy to communicate with this group of people. The strategy session resulted in Customer Personas containing defining details about their target audience's problems, concerns, and motivations.
Results
1. Within four days of working with MEV's Strategist and Designers, Fangage had a working model of their website that communicates with different audiences and addresses the relevant issues.
2. The Discovery and Strategy Phases helped Fangage better understand and segment its target audience. So now they better understand how to engage their ideal prospects and communicate with them.
3. Fangage closed the gap in its sales and marketing process with a new website that can capture inbound interest. Within the first day of launch, they received inbound requests for information from Detroit Pistons, Brooklyn Nets, Minnesota Vikings, and World Juniors Hockey Tournament organizers.
4. Fangage can now be completely confident in helping fans everywhere with a new website.
1. Within four days of working with MEV's Strategist and Designers, Fangage had a working model of their website that communicates with different audiences and addresses the relevant issues.
2. The Discovery and Strategy Phases helped Fangage better understand and segment its target audience. So now they better understand how to engage their ideal prospects and communicate with them.
3. Fangage closed the gap in its sales and marketing process with a new website that can capture inbound interest. Within the first day of launch, they received inbound requests for information from Detroit Pistons, Brooklyn Nets, Minnesota Vikings, and World Juniors Hockey Tournament organizers.
4. Fangage can now be completely confident in helping fans everywhere with a new website.