300% ROI Increase for E-Commerce Client
Challenge
Our initial audit of FashionHub's Google Ads account revealed several critical issues:
- Poorly structured campaigns with mixed product categories and search intents
- Excessive use of broad match keywords driving irrelevant traffic
- Generic ad copy with low click-through rates (CTR)
Inefficient budget allocation with high spend on low-performing products - Inadequate use of negative keywords resulting in wasted ad spend
- Unoptimized product feed for Shopping campaigns
- Poor landing page experience leading to high bounce rates
- Limited use of ad extensions and features
- Insufficient bid adjustments for device, location, and time of day
- Incomplete conversion tracking setup
Our initial audit of FashionHub's Google Ads account revealed several critical issues:
- Poorly structured campaigns with mixed product categories and search intents
- Excessive use of broad match keywords driving irrelevant traffic
- Generic ad copy with low click-through rates (CTR)
Inefficient budget allocation with high spend on low-performing products - Inadequate use of negative keywords resulting in wasted ad spend
- Unoptimized product feed for Shopping campaigns
- Poor landing page experience leading to high bounce rates
- Limited use of ad extensions and features
- Insufficient bid adjustments for device, location, and time of day
- Incomplete conversion tracking setup
Solution
Based on our audit findings and client discussions, we established the following objectives:
- Increase ROAS from 1.8:1 to at least 4:1 within three months
- Reduce cost per acquisition (CPA) by at least 30%
- Improve conversion rate by at least 50%
- Maintain or increase overall sales volume
- Develop a scalable campaign structure for future growth
- Implement comprehensive tracking for better performance insights
- Train the client's team on best practices for ongoing management
Based on our audit findings and client discussions, we established the following objectives:
- Increase ROAS from 1.8:1 to at least 4:1 within three months
- Reduce cost per acquisition (CPA) by at least 30%
- Improve conversion rate by at least 50%
- Maintain or increase overall sales volume
- Develop a scalable campaign structure for future growth
- Implement comprehensive tracking for better performance insights
- Train the client's team on best practices for ongoing management
Results
The ROAS increased from 1.8:1 to 5.6:1, representing a 312% improvement, while cost per acquisition decreased by 47%.
These results were achieved through a systematic approach that included campaign restructuring, keyword refinement, ad copy testing, landing page optimization, and advanced bidding strategies. The most significant improvements came from the optimization of Shopping campaigns and the implementation of a comprehensive remarketing strategy.
The client was able to maintain their ad spend while significantly increasing their return on investment, resulting in substantial revenue growth. The new account structure also provides a scalable foundation for future expansion.
The ROAS increased from 1.8:1 to 5.6:1, representing a 312% improvement, while cost per acquisition decreased by 47%.
These results were achieved through a systematic approach that included campaign restructuring, keyword refinement, ad copy testing, landing page optimization, and advanced bidding strategies. The most significant improvements came from the optimization of Shopping campaigns and the implementation of a comprehensive remarketing strategy.
The client was able to maintain their ad spend while significantly increasing their return on investment, resulting in substantial revenue growth. The new account structure also provides a scalable foundation for future expansion.