Jul 05, 2021
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Completed
Brand Repositioning and Product Design - i9
$25,000+
4-6 months
Brazil
2-5
Service categories
Service Lines
AR & VR
Design
IT Services
Domain focus
Consumer Products & Services
Challenge
The challenge was to reinforce the product’s position in Brazil’s market with the focus on three main areas:
1. Increasing its brand recognition; Through a new visual identity and new packaging for the product.
2. Strengthening its on-the-go consumption; Explain benefits and occasions for consumption in the packaging.
3. Reposition the product in a new category and change its original perception in the market.
The challenge was to reinforce the product’s position in Brazil’s market with the focus on three main areas:
1. Increasing its brand recognition; Through a new visual identity and new packaging for the product.
2. Strengthening its on-the-go consumption; Explain benefits and occasions for consumption in the packaging.
3. Reposition the product in a new category and change its original perception in the market.
Solution
- A full immersion with consumers and vendors to understand their routines and unique viewpoints & perception of the i9 product.
- Secondary research
- Benchmarking of i9
- Idea generation to achieve a stronger brand identity and more unique offering.
- A full immersion with consumers and vendors to understand their routines and unique viewpoints & perception of the i9 product.
- Secondary research
- Benchmarking of i9
- Idea generation to achieve a stronger brand identity and more unique offering.
Results
The client received a plan for the implementation of the solutions proposed, along with a set of guidelines for a new packaging design, both leading to the achievement of a successful product repositioning. Increased brand recognition and on-the-go consumption.
The client received a plan for the implementation of the solutions proposed, along with a set of guidelines for a new packaging design, both leading to the achievement of a successful product repositioning. Increased brand recognition and on-the-go consumption.