MJV Technology & Innovation
Jul 05, 2021
No image
Completed

Brand Repositioning and Product Design - i9

$25,000+
4-6 months
Brazil
2-5
Service categories
Service type
IT Consulting
Domain focus
Consumer Products & Services
Solution type
Websites & Landings
AR & VR
3D Modeling

Challenge

The challenge was to reinforce the product’s position in Brazil’s market with the focus on three main areas: 1. Increasing its brand recognition; Through a new visual identity and new packaging for the product. 2. Strengthening its on-the-go consumption; Explain benefits and occasions for consumption in the packaging. 3. Reposition the product in a new category and change its original perception in the market.

Solution

- A full immersion with consumers and vendors to understand their routines and unique viewpoints & perception of the i9 product. - Secondary research - Benchmarking of i9 - Idea generation to achieve a stronger brand identity and more unique offering.
- A full immersion with consumers and vendors to understand their routines and unique viewpoints & perception of the i9 product. - Secondary research - Benchmarking of i9 - Idea generation to achieve a stronger brand identity and more unique offering.

Results

The client received a plan for the implementation of the solutions proposed, along with a set of guidelines for a new packaging design, both leading to the achievement of a successful product repositioning. Increased brand recognition and on-the-go consumption.
The client received a plan for the implementation of the solutions proposed, along with a set of guidelines for a new packaging design, both leading to the achievement of a successful product repositioning. Increased brand recognition and on-the-go consumption.