Jul 06, 2021
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Completed
Brand Repositioning and Product Design - Insurance Company
$25,000+
4-6 months
Brazil
6-9
Service categories
Service Lines
Artificial Intelligence
Big Data
Design
Domain focus
Other
Programming language
Python
SQL
Challenge
Redefine both the sales space and experience to provide brokers with high quality leads. Create a meaningful connection through a personalized sales journey by segmentate and understand the customers demographics and location.
Redefine both the sales space and experience to provide brokers with high quality leads. Create a meaningful connection through a personalized sales journey by segmentate and understand the customers demographics and location.
Solution
- Redesign of the sales experience that increased brand presence and led to a close relationship with brokers.
- Defined a strategy for positioning stores and identified suitable target audiences that led to personalized offers and sales experience.
- Redesign of the sales experience that increased brand presence and led to a close relationship with brokers.
- Defined a strategy for positioning stores and identified suitable target audiences that led to personalized offers and sales experience.
Results
- 6 Client clusters and sensibilization stories.
- 3 Pop-up store layouts based on location.
- 6 Client clusters and sensibilization stories.
- 3 Pop-up store layouts based on location.