Jul 02, 2021
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Completed
Real-time tool for the financial market
$25,000+
2-3 months
Brazil
6-9
Service categories
Service Lines
Software Development
Domain focus
Banking & Financial Services
Challenge
An institution that deals with the financial market had a large amount of highly valuable data, that could guide stakeholders on decision-making processes and improve their productivity. How to handle valuable data and turn it into relevant products for clients?
An institution that deals with the financial market had a large amount of highly valuable data, that could guide stakeholders on decision-making processes and improve their productivity. How to handle valuable data and turn it into relevant products for clients?
Solution
Top-notch solutions to carefully listened needs MJV team mapped market and customer profiles, which helped to structure the data services. It was necessary to understand the target audience, identifying needs and opportunities. At the end, two prototypes were made and delivered, testing assumptions and hypothesis made during the project.
Top-notch solutions to carefully listened needs MJV team mapped market and customer profiles, which helped to structure the data services. It was necessary to understand the target audience, identifying needs and opportunities. At the end, two prototypes were made and delivered, testing assumptions and hypothesis made during the project.
Results
An online platform that offers multiple services, packages and analysis on financial and stock markets, allowing users to purchase items that fit with their particular needs. Services with added value: Meeting consumers' expectations and desires becomes a differential when selling data. The possibilities for customization, personalization and automation of data add value to the service and has a significant impact on the market, boosting business success. Directed Data Service sale: It was possible to direct more assertively the Data Service sales when the Personas were refined and a greater knowledge about customers was gathered.
An online platform that offers multiple services, packages and analysis on financial and stock markets, allowing users to purchase items that fit with their particular needs. Services with added value: Meeting consumers' expectations and desires becomes a differential when selling data. The possibilities for customization, personalization and automation of data add value to the service and has a significant impact on the market, boosting business success. Directed Data Service sale: It was possible to direct more assertively the Data Service sales when the Personas were refined and a greater knowledge about customers was gathered.