Jul 05, 2021
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Completed
Rethinking the Marketing Execution Score
$25,000+
2-3 months
Brazil
6-9
Service categories
Service Lines
Big Data
Domain focus
Consumer Products & Services
Other
Programming language
Python
Challenge
Our client seeked MJV’s support to help adequately use and analyze their available information to understand how impactful their commercial strategies were. By identifying what data showed most evidence of being relevant in relation to sales volume, they would be able to define best practices and identify where to focus their investments in the future.
Our client seeked MJV’s support to help adequately use and analyze their available information to understand how impactful their commercial strategies were. By identifying what data showed most evidence of being relevant in relation to sales volume, they would be able to define best practices and identify where to focus their investments in the future.
Solution
The different approaches and processes for data analysis included:
- Clustering by store size
- Statistical Hypothesis Testing inside clusters
The different approaches and processes for data analysis included:
- Clustering by store size
- Statistical Hypothesis Testing inside clusters
Results
MJV delivered a full report that included:
- Clustering profiles
- Performance analysis and framework
- Statistical evaluation cards per channel
- Evaluation of execution item contributions to the observed total sales volume performance.
- Suggestions for re-evaluation of item impact on overall score.
MJV delivered a full report that included:
- Clustering profiles
- Performance analysis and framework
- Statistical evaluation cards per channel
- Evaluation of execution item contributions to the observed total sales volume performance.
- Suggestions for re-evaluation of item impact on overall score.