Audi — Building the Automotive Visualization Platform

In 2020, the Covid-19 pandemic severely affected the automotive industry. Without physical showrooms, purchasing and customizing automobiles became a major challenge for Audi's customers. Additionally, Audi had a high dependency on external service providers to create visual assets for its products. Its 17 different car lines require new imagery and videos every few months. ABI (Audi Business Innovation) decided to create a platform that provides an intelligent showroom experience to its customers. The platform would combine digital and real-world touchpoints and offer a cohesive purchasing experience to buyers.

Working closely with ABI, we designed, engineered, and released a revolutionary new platform for highly automated 3D visualization — Automotive Visualization Platform (AVP). AVP is a cloud-based toolset that develops 2D and 3D imagery, emulating multiple photographic angles to provide automotive customers with a more intelligent showroom experience. AVP comprises Render Studio Pro & Creative Studio, which offer various customization options such as pre-defined camera angles, environments, and a free navigation camera.

AVP quickly became one of the flagship products of ABI, sparking innovation not only at Audi but its parent company Volkswagen AG. More than 1,000 dealers already use AVP’s visualization in 27 markets worldwide. Audi's marketing department also uses AVP to create videos and images for its campaigns. This has reduced time-to-market from weeks to hours and reduced costs by 30%. AVP’s success has attracted interest from other groups within Volkswagen AG. For example, ABI plans to deliver about 100 million images each year for Lamborghini alone.