Dec 16, 2022
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Uniqlo — Upgrading Mobile Experience with React
Completed

Uniqlo — Upgrading Mobile Experience with React

$100,000+
4-6 months
Japan
6-9
view project
Service categories
Service Lines
Software Development
Design
Mobile Development
Domain focus
Consumer Products & Services
Frameworks
React.js
Subcategories
Software Development
Embedded Development
Design
Product Design
Mobile Development
Cross-platform

Challenge

Uniqlo's existing mobile web application, built on Angular, faced performance issues on 3G and Android devices. The high initial and image load times and problems in rendering components contributed to erratic app performance. This affected overall revenue from mobile eCommerce.
Uniqlo's existing mobile web application, built on Angular, faced performance issues on 3G and Android devices. The high initial and image load times and problems in rendering components contributed to erratic app performance. This affected overall revenue from mobile eCommerce.

Solution

Modus Create's team of designers, engineers, and consultants worked closely with Uniqlo's IT department to understand the root cause of the problem. We concluded that building a new app using React would address most of the existing performance issues. The team decided to first build a prototype for Uniqlo Taiwan's mobile site to minimize business risk. Following the prototype's success, the team made updates such as reordering CSS, consolidating features into components, and implementing lazy loading. This dramatically improved performance in lower-bandwidth environments and on lower-powered devices. Due to the prep work on the prototype, we successfully developed and deployed the final app before the scheduled delivery date.

Results

The new, faster mobile application increased Uniqlo's customer acquisition by creating a global direct-to-consumer engagement channel. Uniqlo's IT department also gained valuable expertise in agile best practices and QA automation.
The new, faster mobile application increased Uniqlo's customer acquisition by creating a global direct-to-consumer engagement channel. Uniqlo's IT department also gained valuable expertise in agile best practices and QA automation.
No image
Uniqlo — Upgrading Mobile Experience with React
No image
Uniqlo — Upgrading Mobile Experience with React