Oct 24, 2023
No image
Completed
Migrated 11 websites from Arbotron Legacy CMS to WordPress Multisite
$100,000+
2-3 months
United States, Oakland
10+
Service categories
Service Lines
Web Development
Domain focus
Media & Entertainment
Other
Programming language
PHP
CMS solutions
WordPress
Challenge
Within a tight 12-week timeframe, the Ask Media Group wanted to migrate 11 websites and over 50,000 media and post articles and incorporate new features. Multidots took on the project, transferring the sites from Arbotron Legacy CMS to WordPress Multisite. Each site had its own set of challenges, especially regarding complex ad integration.
Within a tight 12-week timeframe, the Ask Media Group wanted to migrate 11 websites and over 50,000 media and post articles and incorporate new features. Multidots took on the project, transferring the sites from Arbotron Legacy CMS to WordPress Multisite. Each site had its own set of challenges, especially regarding complex ad integration.
Solution
Multidots carefully planned and executed the migration process, considering both the complexity of the task and the tight timeline. They conducted a thorough analysis of each website's structure and data to fully understand the migration requirements.
Multidots carefully planned and executed the migration process, considering both the complexity of the task and the tight timeline. They conducted a thorough analysis of each website's structure and data to fully understand the migration requirements.
Results
The migration of 11 websites within a tight 12-week timeline was accomplished with zero downtime, ensuring uninterrupted user access. This was made possible through the use of WordPress Multisite, which streamlined content management, allowing editors to publish articles in as little as two minutes. Additionally, the incorporation of modern design elements improved user engagement and the overall browsing experience. The integration of Google Analytics with advanced event tracking and search API enhanced analytics capabilities. The project also prioritized flexibility, making it easier to update layouts and designs, launch new websites, and ensure future readiness, including optimization for a headless approach down the line.
The migration of 11 websites within a tight 12-week timeline was accomplished with zero downtime, ensuring uninterrupted user access. This was made possible through the use of WordPress Multisite, which streamlined content management, allowing editors to publish articles in as little as two minutes. Additionally, the incorporation of modern design elements improved user engagement and the overall browsing experience. The integration of Google Analytics with advanced event tracking and search API enhanced analytics capabilities. The project also prioritized flexibility, making it easier to update layouts and designs, launch new websites, and ensure future readiness, including optimization for a headless approach down the line.