Beuta: Recreating Shopify-based E-Commerce for 22% Higher Avg. Order Value in 2 Months
Challenge
Background
Beuta is a U.S. e-commerce company specializing in faux-stone landscaping edging solutions. Their website, however, lacked visual appeal, clear product storytelling, and effective support for bulk orders. They came to us wanting more than a design refresh — they needed a true growth engine.
Challenge & Goal
Their prior store failed to communicate product benefits, navigation was clunky, and there was no good way to handle volume orders with discounts.
Background
Beuta is a U.S. e-commerce company specializing in faux-stone landscaping edging solutions. Their website, however, lacked visual appeal, clear product storytelling, and effective support for bulk orders. They came to us wanting more than a design refresh — they needed a true growth engine.
Challenge & Goal
Their prior store failed to communicate product benefits, navigation was clunky, and there was no good way to handle volume orders with discounts.
Solution
Beuta’s key goals were:
- Increase conversion rates by improving UX and layout
- Elevate visual aesthetics to match their brand and show what makes the products special
- Simplify bulk purchasing via a custom bundling and discount system
Stack & Features
- Shopify (custom development)
- Custom bundle app & dynamic pricing logic
- UX audit & strategic redesign
- Navigation overhaul & improved product storytelling
Beuta’s key goals were:
- Increase conversion rates by improving UX and layout
- Elevate visual aesthetics to match their brand and show what makes the products special
- Simplify bulk purchasing via a custom bundling and discount system
Stack & Features
- Shopify (custom development)
- Custom bundle app & dynamic pricing logic
- UX audit & strategic redesign
- Navigation overhaul & improved product storytelling
Results
Effects
We conducted a UX audit, benchmark research, then redesigned navigation, product/collection pages, and overall interface. We also built a custom bundle app with a dynamic savings calculator and automated suggestions, enabling customers to see real-time discounts when purchasing more. The outcome was strong: Beuta saw a 22% increase in average order value in 2 months, smoother user flows, clearer product messaging, and a powerful bulk-ordering experience.
Read more: https://naturaily.com/portfolio/beuta
Effects
We conducted a UX audit, benchmark research, then redesigned navigation, product/collection pages, and overall interface. We also built a custom bundle app with a dynamic savings calculator and automated suggestions, enabling customers to see real-time discounts when purchasing more. The outcome was strong: Beuta saw a 22% increase in average order value in 2 months, smoother user flows, clearer product messaging, and a powerful bulk-ordering experience.
Read more: https://naturaily.com/portfolio/beuta