Carnium Botanicals: Optimized Multi-Market Expansion with Shopify Plus for Health & Wellness E-Commerce
Challenge
Background
Carnium Botanicals is a European health & wellness brand offering natural supplements with a focus on quality, efficacy, and botanical science. They operated across 12 stores, but their fragmented architecture made management complex, and their web presence didn’t fully convey the premium nature of their brand.
Challenge & Goal
Their existing stores suffered from outdated UX, weak brand consistency, and slow conversions. Multiple stores across markets led to high maintenance overhead and inconsistency.
Background
Carnium Botanicals is a European health & wellness brand offering natural supplements with a focus on quality, efficacy, and botanical science. They operated across 12 stores, but their fragmented architecture made management complex, and their web presence didn’t fully convey the premium nature of their brand.
Challenge & Goal
Their existing stores suffered from outdated UX, weak brand consistency, and slow conversions. Multiple stores across markets led to high maintenance overhead and inconsistency.
Solution
The goals were:
- Consolidate all stores into a unified Shopify Plus platform
- Redesign with a modern, brand-aligned UX to improve engagement and conversions
- Integrate essential functionalities (subscriptions, reviews, marketing tools) for seamless operations
Technologies Used
- Shopify Plus (custom theme, Liquid)
- UX / UI Design: Figma for prototyping and collaboration
- Frontend: HTML, CSS, JavaScript, Liquid
- Integrations: subscriptions (Seal Subscriptions), reviews (Yotpo / custom), marketing (Klaviyo), page-builders (Shogun)
The goals were:
- Consolidate all stores into a unified Shopify Plus platform
- Redesign with a modern, brand-aligned UX to improve engagement and conversions
- Integrate essential functionalities (subscriptions, reviews, marketing tools) for seamless operations
Technologies Used
- Shopify Plus (custom theme, Liquid)
- UX / UI Design: Figma for prototyping and collaboration
- Frontend: HTML, CSS, JavaScript, Liquid
- Integrations: subscriptions (Seal Subscriptions), reviews (Yotpo / custom), marketing (Klaviyo), page-builders (Shogun)
Results
Effects
We delivered 12 revitalized Shopify Plus stores merged into a single scalable platform. The new design elevated brand perception, featuring an intuitive mega menu, clean product pages, and streamlined checkout flows.
Better UX and reduced friction led to a measurable uplift in user engagement and online sales. Consolidation simplified management: maintaining one platform instead of many, cutting down dev effort and reducing operational complexity. Naturaily continues to support Carnium Botanicals with ongoing maintenance and feature enhancements.
Read more: https://naturaily.com/portfolio/carnium-botanicals
Effects
We delivered 12 revitalized Shopify Plus stores merged into a single scalable platform. The new design elevated brand perception, featuring an intuitive mega menu, clean product pages, and streamlined checkout flows.
Better UX and reduced friction led to a measurable uplift in user engagement and online sales. Consolidation simplified management: maintaining one platform instead of many, cutting down dev effort and reducing operational complexity. Naturaily continues to support Carnium Botanicals with ongoing maintenance and feature enhancements.
Read more: https://naturaily.com/portfolio/carnium-botanicals