Challenge
Salesmsg, a U.S.-based SMS marketing platform, faced significant scalability and performance issues. Their initial product gained traction among small businesses but struggled to scale effectively. The development and QA teams were distributed, leading to inefficient communication and unresolved bugs that persisted for weeks. Additionally, the platform suffered from delayed message delivery, slow database queries, and lacked automation and AI support.
Salesmsg, a U.S.-based SMS marketing platform, faced significant scalability and performance issues. Their initial product gained traction among small businesses but struggled to scale effectively. The development and QA teams were distributed, leading to inefficient communication and unresolved bugs that persisted for weeks. Additionally, the platform suffered from delayed message delivery, slow database queries, and lacked automation and AI support.
Solution
NEKLO transformed the underperforming SMS marketing app into a secure, all-in-one texting and calling platform. Key interventions included:
Pusher to Soketi Migration: Replaced PusherWebSockets with Soketi to eliminate push limitations and reduce subscription costs.
Database Optimization: Migrated from MySQL to PostgreSQL, enhancing database performance.
AI Integration: Developed an AI-powered text assistant to enable users to craft personalized responses.
Feature Enhancements: Introduced new messaging and calling features, along with contact management tools such as contact uploads, tags, and shared inboxes.
These improvements addressed the platform’s scalability issues and enhanced its functionality.
NEKLO transformed the underperforming SMS marketing app into a secure, all-in-one texting and calling platform. Key interventions included:
Pusher to Soketi Migration: Replaced PusherWebSockets with Soketi to eliminate push limitations and reduce subscription costs.
Database Optimization: Migrated from MySQL to PostgreSQL, enhancing database performance.
AI Integration: Developed an AI-powered text assistant to enable users to craft personalized responses.
Feature Enhancements: Introduced new messaging and calling features, along with contact management tools such as contact uploads, tags, and shared inboxes.
These improvements addressed the platform’s scalability issues and enhanced its functionality.
Results
Within the first 10 weeks, NEKLO deployed more fixes and features than the client’s previous team had in 18 months. The platform’s performance improved significantly, with faster message delivery and enhanced user experience. The integration of AI features and automation streamlined communication workflows, leading to increased user engagement and satisfaction.
Within the first 10 weeks, NEKLO deployed more fixes and features than the client’s previous team had in 18 months. The platform’s performance improved significantly, with faster message delivery and enhanced user experience. The integration of AI features and automation streamlined communication workflows, leading to increased user engagement and satisfaction.