Sankalp Restaurant

Despite strong brand recall, Sankalp faced key digital bottlenecks:

• Low and inconsistent franchise inquiries from India and international markets
• No structured digital funnel dedicated to franchise acquisition
• Declining or flat walk-ins at multiple branches
• Fragmented local marketing efforts across outlets
• Digital ad spend without clear attribution or automation
• The brand needed a unified strategy that could serve both franchise growth and outlet-level demand generation.

Delivered:

• Full-funnel digital strategy for franchise + dine-in audiences
• High-conversion landing pages for franchise inquiries and consumer campaigns
• Performance-driven Meta Platforms Ads for lead generation and local promotions
• Social media content system highlighting brand legacy, food experience and franchise success
• Programmatic advertising for top-of-funnel awareness and high-intent retargeting
• Marketing automation for lead capture, scoring, and follow-ups

• 40% overall business growth driven by digital channels
• Significant rise in qualified franchise inquiries from India and overseas
• Improved walk-ins across multiple branches through localized targeting
• Reduced cost per lead with higher conversion efficiency
• Stronger brand visibility and recall across digital platforms.