New Perspective Design is a South African web design and SEO agency recognised for delivering technically strong, performance-focused websites. Founded in 2016, we have grown into an award-winning agency trusted by businesses across Johannesburg, Cape Town, Pretoria and beyond.
We build custom websites that combine strong visual design with proper structure and search engine optimisation. Our process focuses on clarity, speed, scalability and measurable performance.
Beyond website design, we offer branding and digital marketing services, ensuring your online presence is aligned and results-driven.
We believe websites are not design projects. They are business assets. Our role is to ensure they perform accordingly.
New Perspective Design is a South African web design and SEO agency recognised for delivering technically strong, performance-focused websites. Founded in 2016, we have grown into an award-winning agency trusted by businesses across Johannesburg, Cape Town, Pretoria and beyond.
We build custom websites that combine strong visual design with proper structure and search engine optimisation. Our process focuses on clarity, speed, scalability and measurable performance.
Beyond website design, we offer branding and digital marketing services, ensuring your online presence is aligned and results-driven.
We believe websites are not design projects. They are business assets. Our role is to ensure they perform accordingly.
Location and contacts
Major clients
Processes and approach
How do you gather and validate client requirements?
We begin with a structured discovery phase. This includes a content request document, goal clarification, competitor review and technical requirement mapping. We identify business objectives first, then translate them into functional website and SEO requirements. Before development begins, we confirm scope, structure and expectations in writing to avoid ambiguity later.
How do you ensure alignment with client goals and business strategy?
Every project starts with defining the primary objective. Lead generation, brand positioning, ecommerce growth or search visibility. We structure the website and SEO strategy around that goal rather than designing first and optimising later. Performance metrics are discussed upfront so both sides understand what success looks like.
Which software development methodologies do you use (e.g., Agile, Waterfall, Scrum)?
We use a structured but flexible approach. Most projects follow a phased model that includes discovery, structure planning, design, development, optimisation and review. For larger or ongoing projects we apply iterative improvements similar to Agile principles, especially for SEO and performance optimisation.
How do you keep clients and stakeholders updated on project progress?
Clients receive milestone-based updates throughout the project. We communicate through scheduled calls, email updates and shared documentation. For larger builds we provide progress checkpoints tied to deliverables so expectations remain aligned.
How frequently do you hold check-in meetings or status updates?
This depends on project scope. Smaller website builds typically involve milestone-based reviews, while larger or SEO-focused engagements may include monthly performance check-ins. We adjust communication frequency based on project complexity and client preference.
What quality assurance practices do you follow?
Every website undergoes structured testing before launch. This includes cross-device responsiveness, load speed optimisation, SEO structure validation, technical checks and usability testing. We review both functionality and performance to ensure the final product meets business and search standards.
How do you identify and manage project risks?
We reduce risk through clear scope definition, documented requirements and staged delivery. Technical risks are identified early during discovery. SEO risks are assessed through competitor and search analysis. We avoid overpromising and structure timelines realistically to prevent scope drift.
What kind of support or maintenance do you offer after delivery?
We offer ongoing website maintenance, hosting management, SEO optimisation and performance monitoring. Many clients continue working with us long-term to ensure their website evolves alongside search trends and business growth. We believe launch is not the end of the project, but the start of measurable performance.