New Perspective Design (NPD) is a custom web design and development agency with offices in East London and Pretoria/Johannesburg, working with businesses across South Africa since 2016.
Founded and led by Juan Preuyt, a recognised developer, UX/UI and SEO specialist in the South African market, the agency was built on a single principle: websites are business assets, not design projects, and they need to perform accordingly.
Our approach treats design, user experience, user interface, on-page SEO and off-page SEO as one integrated system. Most agencies silo these disciplines, but each one directly influences how a website ranks, how users behave on it and whether it converts. Separating them produces weaker results.
Every project is built on clean, semantic code with clear information architecture, technical SEO foundations, fast load performance and scalable structure. We work primarily in WordPress and WooCommerce, with custom development including headless WordPress and Next.js builds, custom plugins, API integrations and CRM-connected workflows through Zoho, Make and Zapier.
Our full service offering covers custom website design and development, ecommerce, branding, technical SEO, AI-driven SEO and content frameworks, Google Ads management, social media and AI automation.
NPD is a certified Google Ads Partner, a TechBehemoths Top Web Design Company in South Africa for 2024 and 2025, and holds a 4.9-star Google rating across 100-plus client reviews. We have delivered over 300 websites and manage R100k-plus in monthly ad spend for clients in Johannesburg, Pretoria, Cape Town, Durban and East London.
New Perspective Design (NPD) is a custom web design and development agency with offices in East London and Pretoria/Johannesburg, working with businesses across South Africa since 2016.
Founded and led by Juan Preuyt, a recognised developer, UX/UI and SEO specialist in the South African market, the agency was built on a single principle: websites are business assets, not design projects, and they need to perform accordingly.
Our approach treats design, user experience, user interface, on-page SEO and off-page SEO as one integrated system. Most agencies silo these disciplines, but each one directly influences how a website ranks, how users behave on it and whether it converts. Separating them produces weaker results.
Every project is built on clean, semantic code with clear information architecture, technical SEO foundations, fast load performance and scalable structure. We work primarily in WordPress and WooCommerce, with custom development including headless WordPress and Next.js builds, custom plugins, API integrations and CRM-connected workflows through Zoho, Make and Zapier.
Our full service offering covers custom website design and development, ecommerce, branding, technical SEO, AI-driven SEO and content frameworks, Google Ads management, social media and AI automation.
NPD is a certified Google Ads Partner, a TechBehemoths Top Web Design Company in South Africa for 2024 and 2025, and holds a 4.9-star Google rating across 100-plus client reviews. We have delivered over 300 websites and manage R100k-plus in monthly ad spend for clients in Johannesburg, Pretoria, Cape Town, Durban and East London.
Location and contacts
Major clients
Processes and approach
How do you gather and validate client requirements?
We begin with a structured discovery phase. This includes a content request document, goal clarification, competitor review and technical requirement mapping. We identify business objectives first, then translate them into functional website and SEO requirements. Before development begins, we confirm scope, structure and expectations in writing to avoid ambiguity later.
How do you ensure alignment with client goals and business strategy?
Every project starts with defining the primary objective. Lead generation, brand positioning, ecommerce growth or search visibility. We structure the website and SEO strategy around that goal rather than designing first and optimising later. Performance metrics are discussed upfront so both sides understand what success looks like.
Which software development methodologies do you use (e.g., Agile, Waterfall, Scrum)?
We use a structured but flexible approach. Most projects follow a phased model that includes discovery, structure planning, design, development, optimisation and review. For larger or ongoing projects we apply iterative improvements similar to Agile principles, especially for SEO and performance optimisation.
How do you keep clients and stakeholders updated on project progress?
Clients receive milestone-based updates throughout the project. We communicate through scheduled calls, email updates and shared documentation. For larger builds we provide progress checkpoints tied to deliverables so expectations remain aligned.
How frequently do you hold check-in meetings or status updates?
This depends on project scope. Smaller website builds typically involve milestone-based reviews, while larger or SEO-focused engagements may include monthly performance check-ins. We adjust communication frequency based on project complexity and client preference.
What quality assurance practices do you follow?
Every website undergoes structured testing before launch. This includes cross-device responsiveness, load speed optimisation, SEO structure validation, technical checks and usability testing. We review both functionality and performance to ensure the final product meets business and search standards.
How do you identify and manage project risks?
We reduce risk through clear scope definition, documented requirements and staged delivery. Technical risks are identified early during discovery. SEO risks are assessed through competitor and search analysis. We avoid overpromising and structure timelines realistically to prevent scope drift.
What kind of support or maintenance do you offer after delivery?
We offer ongoing website maintenance, hosting management, SEO optimisation and performance monitoring. Many clients continue working with us long-term to ensure their website evolves alongside search trends and business growth. We believe launch is not the end of the project, but the start of measurable performance.