Wix Website | Website Redesign &SEO | Wix Web design | Web development
Challenge
Exhibit Africa, a growing exhibition stand builder operating across East Africa, needed a complete website refresh to match their expanding presence and positioning in the market. Their existing Wix website no longer reflected the scale or quality of their work and lacked a modern, structured presentation.
The main challenge was to create a more professional and visually engaging platform that showcases their portfolio effectively. The previous layout did not highlight projects clearly, which made it harder for potential clients to understand the scope and quality of their services.
Another key issue was lead generation. The site lacked optimised contact flows and clear calls to action, which limited its ability to convert visitors into enquiries.
In addition, the website had minimal SEO setup. It was not targeting relevant keywords in the exhibition and events space, which reduced its visibility on Google and limited organic traffic growth.
The goal was not just a redesign, but a full upgrade in both design and performance, followed by continuous SEO improvements.
Exhibit Africa, a growing exhibition stand builder operating across East Africa, needed a complete website refresh to match their expanding presence and positioning in the market. Their existing Wix website no longer reflected the scale or quality of their work and lacked a modern, structured presentation.
The main challenge was to create a more professional and visually engaging platform that showcases their portfolio effectively. The previous layout did not highlight projects clearly, which made it harder for potential clients to understand the scope and quality of their services.
Another key issue was lead generation. The site lacked optimised contact flows and clear calls to action, which limited its ability to convert visitors into enquiries.
In addition, the website had minimal SEO setup. It was not targeting relevant keywords in the exhibition and events space, which reduced its visibility on Google and limited organic traffic growth.
The goal was not just a redesign, but a full upgrade in both design and performance, followed by continuous SEO improvements.
Solution
We redesigned and developed the website in Wix Studio, focusing on a cleaner layout, stronger structure, and improved user experience.
A key part of the solution was rebuilding the portfolio section. We created a modern and visually engaging showcase that highlights Exhibit Africa’s projects clearly, helping users quickly understand their capabilities and experience.
We introduced background video elements to enhance visual impact and better reflect the dynamic nature of their work in exhibitions and events.
We also implemented clear and functional contact forms, strategically placed across the site to improve lead capture and make it easier for users to get in touch.
Following the redesign, we initiated ongoing SEO optimisation. This included improving page structure, refining content, and aligning keywords with their target market. All updates were managed in coordination with the client’s Monday.com workflow, ensuring consistent progress and transparency.
The site was built to be fully responsive, delivering a smooth experience across desktop, tablet, and mobile devices.
We redesigned and developed the website in Wix Studio, focusing on a cleaner layout, stronger structure, and improved user experience.
A key part of the solution was rebuilding the portfolio section. We created a modern and visually engaging showcase that highlights Exhibit Africa’s projects clearly, helping users quickly understand their capabilities and experience.
We introduced background video elements to enhance visual impact and better reflect the dynamic nature of their work in exhibitions and events.
We also implemented clear and functional contact forms, strategically placed across the site to improve lead capture and make it easier for users to get in touch.
Following the redesign, we initiated ongoing SEO optimisation. This included improving page structure, refining content, and aligning keywords with their target market. All updates were managed in coordination with the client’s Monday.com workflow, ensuring consistent progress and transparency.
The site was built to be fully responsive, delivering a smooth experience across desktop, tablet, and mobile devices.
Results
The redesigned website now presents Exhibit Africa as a strong and professional player in the exhibition industry. The improved layout and portfolio structure make it easier for visitors to explore past projects and understand the company’s expertise.
The addition of video and modern design elements creates a more engaging experience, increasing user interaction and time spent on the site.
The improved contact flow has strengthened lead generation, making it easier for potential clients to reach out.
From an SEO perspective, the ongoing optimisation has significantly improved the website’s visibility. The site is now better positioned for relevant industry keywords, supporting consistent growth in organic traffic.
Overall, the project transformed the website into a high-performing business tool that supports both brand positioning and lead generation, with continuous improvements driving long-term results.
The redesigned website now presents Exhibit Africa as a strong and professional player in the exhibition industry. The improved layout and portfolio structure make it easier for visitors to explore past projects and understand the company’s expertise.
The addition of video and modern design elements creates a more engaging experience, increasing user interaction and time spent on the site.
The improved contact flow has strengthened lead generation, making it easier for potential clients to reach out.
From an SEO perspective, the ongoing optimisation has significantly improved the website’s visibility. The site is now better positioned for relevant industry keywords, supporting consistent growth in organic traffic.
Overall, the project transformed the website into a high-performing business tool that supports both brand positioning and lead generation, with continuous improvements driving long-term results.