Porsche 911 GT3 RS | Night Wolves Studio | Commercial Video Production Company
Challenge
For the Porsche 911, we wanted to take a different approach from traditional ads, which often
focus solely on the car's speed. Instead, we aimed to explore the car's timeless legacy and the
brand's commitment to maintaining the authenticity of the 911, particularly the 911 GT3 RS,
which Porsche promises will never be electrified.
For the Porsche 911, we wanted to take a different approach from traditional ads, which often
focus solely on the car's speed. Instead, we aimed to explore the car's timeless legacy and the
brand's commitment to maintaining the authenticity of the 911, particularly the 911 GT3 RS,
which Porsche promises will never be electrified.
Solution
Creative Approach:
● After extensive research into Porsche’s brand messaging, we learned that the company
wanted to keep the 911 GT3 RS untouched by the shift to electric vehicles.
● We decided to set the Porsche 911 in a dystopian future, where petrol-powered cars
have been outlawed and erased from existence. The story revolves around a space
organization or outer-station authorities monitoring Earth, picking up signals of an
illegal technology.
● The car’s engine roars to life in this world where its existence is considered a forgotten
technology. As it completes a lap, the authorities attempt to stop it, but the driver, aware
of being watched, vanishes into the night, leaving only darkness behind.
Key Message:
● "Some legacies can never be erased." We created a narrative of rebellion and
timelessness, showcasing the Porsche 911 as an untouchable, iconic machine that
defies modern trends, especially in an electric age.
Creative Approach:
● After extensive research into Porsche’s brand messaging, we learned that the company
wanted to keep the 911 GT3 RS untouched by the shift to electric vehicles.
● We decided to set the Porsche 911 in a dystopian future, where petrol-powered cars
have been outlawed and erased from existence. The story revolves around a space
organization or outer-station authorities monitoring Earth, picking up signals of an
illegal technology.
● The car’s engine roars to life in this world where its existence is considered a forgotten
technology. As it completes a lap, the authorities attempt to stop it, but the driver, aware
of being watched, vanishes into the night, leaving only darkness behind.
Key Message:
● "Some legacies can never be erased." We created a narrative of rebellion and
timelessness, showcasing the Porsche 911 as an untouchable, iconic machine that
defies modern trends, especially in an electric age.
Results
For the Porsche 911, we wanted to take a different approach from traditional ads, which often focus solely on the car's speed. Instead, we aimed to explore the car's timeless legacy and the brand's commitment to maintaining the authenticity of the 911, particularly the 911 GT3 RS, which Porsche promises will never be electrified.
For the Porsche 911, we wanted to take a different approach from traditional ads, which often focus solely on the car's speed. Instead, we aimed to explore the car's timeless legacy and the brand's commitment to maintaining the authenticity of the 911, particularly the 911 GT3 RS, which Porsche promises will never be electrified.