Apr 17, 2024
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Carifit
Completed

Carifit

$5,000+
2-3 months
United Kingdom
2-5
view project
Service categories
Service Lines
Ecommerce
Web Development
Domain focus
Consumer Products & Services
Healthcare
Programming language
CSS
JavaScript
PHP
Frameworks
Laravel
Node.js
React.js
Subcategories
Ecommerce
Shopify

Challenge

CARiFiT is the brainchild of Vern Hill, an ante and post-natal fitness expert. With the support of industry professionals, as well as midwives, doctors, physiotherapists and babywearing experts, CARiFiT was developed to deliver good quality, engaging programming for new parents allowing them to exercise with their child. This program emphasises the benefits of exercising together for both parent and baby. CARiFiT approached OMTech when looking for a web design agency to design and develop their new eCommerce site. The website design itself has been strongly based on the company’s logo and branding.

Solution

CARiFiT came to us with a need for a clear and user-friendly design. They required a site with a simple shopping experience while offering a slightly different feel from the typical online shopping process. The site needed to portray the unique product they are offering. They needed a bespoke design to portray their values and mission with a clear layout to ensure that the content remained organized and user-friendly as their original website had a bulk of information on one page making it difficult for users to find the specific content, they were interested in. CARiFiT requested to optimise the user experience of the website, with clear and easy-to-use navigation, prominent calls-to-action, and streamlined checkout functionality.

Results

For content management we developed our own set of Shopify extensions to allow full control over the static content and make it really quick and easy for CARiFiT’s team to change all banners, images, featured products, text and links that appear on the front-end of the website themselves. We always ensure our websites function to the best of their ability on all devices, and this site was no exception, with new mobile experience that was easy to navigate, find products and make a purchase. The new Shopify eCommerce website went beyond expectation and helps CARiFiT showcase their offering in a visually-appealing way. CARiFiT now owns a flexible eCommerce platform that is optimized for SEO (Search Engine Optimization). Success.
No image
Carifit
No image
Carifit