Visit Jersey

Visit Jersey provides a complete overview of tourist activities that can be done at Jersey. They simplify the process of planning the visitor’s trip in Jersey by using their Trip Planner web app and ensuring these clients get the best service and holiday planning they deserve. Visit Jersey’s main goal for their website was to update their brand to be more accessible while maintaining the professional demeanor they are known for. Naturally, they were looking for better conversions and lead generation, but Visit Jersey were also looking to improve their navigation and to simplify users’ ability to quickly obtain the information they’re looking for.

Visit Jersey provides a complete overview of tourist activities that can be done at Jersey. They simplify the process of planning the visitor’s trip in Jersey by using their Trip Planner web app and ensuring these clients get the best service and holiday planning they deserve. Visit Jersey’s main goal for their website was to update their brand to be more accessible while maintaining the professional demeanor they are known for. Naturally, they were looking for better conversions and lead generation, but Visit Jersey were also looking to improve their navigation and to simplify users’ ability to quickly obtain the information they’re looking for.

One significant challenge for Visit Jersey was that they wanted to modernize their website with a friendlier approach while still maintaining the crucial “trust” factor that their clients expect. An overly flashy design might catch the eye, but might alienate people who are looking to put their entire holiday planning into Visit Jersey’s hands. The end result was a balanced approach that indeed increased conversions by 20% a month starting from the time the revamped website was launched. We conducted a survey to gain greater insight into who exactly the various stakeholders of the project were and the likely requirements of each profile.