Nov 07, 2025
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Hyundai implemented centralized Dynamics 365 CRM
Completed

Hyundai implemented centralized Dynamics 365 CRM

$10,000+
7-12 months
Ukraine
10+
Service categories
Service Lines
Cloud Consulting
Domain focus
Automotive

Challenge

Hyundai Motor Ukraine, with a network of 35 dealers and over 150 users, required a unified digital environment to manage the entire sales process across its dealership network.
The main challenge was to ensure centralized control and support for all dealers — from lead and opportunity management to car order processing — while maintaining full visibility for the distributor (importer).
Hyundai Motor Ukraine engaged OntargIT to assist its internal implementation team in preparing the Dynamics 365 for Sales system for go-live and to coordinate a simultaneous rollout for all dealers.

Solution

OntargIT implemented a centralized CRM system based on Microsoft Dynamics 365 for Sales, designed specifically for automotive sales management.
The project included:

Integration with 1C for car reservation and warehouse synchronization.
Configuration of a robust data security model, ensuring each user accessed only relevant data.
Development of a unified interface for all dealer users to simplify adoption and daily operations.
Implementation of Power BI dashboards for real-time analytics and executive decision-making.
Establishment of a foundation for low-code/no-code automation, enabling Hyundai Motor Ukraine to extend functionality as business needs evolve.

Results

  • A centralized CRM environment for the distributor and all dealers.
  • Automated and standardized sales process stages across the network.
  • Seamless data exchange between the CRM and 1C systems.
  • Enhanced operational visibility and management reporting through Power BI.
  • Improved collaboration and control between the importer and dealerships.
  • A scalable system ready for further innovation using Microsoft’s low-code tools.