NDI website
Challenge
The initial engagement was to conduct an audit. The main issues identified were:
– An outdated PHP version and non-updated WordPress environment.
– Poor PSI performance due to a pre-purchased theme, which limited optimization potential.
– As the client initiated marketing campaigns, they needed their website modified for better performance and speed.
When NDI kicked off new marketing campaigns, the need for a faster, better website became crystal clear. Our recommendation was to rebuild the site using a new template rather than attempting to patch the current one – a step that would not only boost speed but also simplify future modifications.
Every project comes with its unique challenges, and NDI’s was no exception. One of the biggest hurdles we faced was the theme structure we inherited, which was not implemented according to best practices. This required us to step in and carefully manage various elements, including script paths, to ensure that every page worked seamlessly. While it was a complex technical challenge, our team was more than equipped to handle it, ensuring the site was set up for smooth future development.
The initial engagement was to conduct an audit. The main issues identified were:
– An outdated PHP version and non-updated WordPress environment.
– Poor PSI performance due to a pre-purchased theme, which limited optimization potential.
– As the client initiated marketing campaigns, they needed their website modified for better performance and speed.
When NDI kicked off new marketing campaigns, the need for a faster, better website became crystal clear. Our recommendation was to rebuild the site using a new template rather than attempting to patch the current one – a step that would not only boost speed but also simplify future modifications.
Every project comes with its unique challenges, and NDI’s was no exception. One of the biggest hurdles we faced was the theme structure we inherited, which was not implemented according to best practices. This required us to step in and carefully manage various elements, including script paths, to ensure that every page worked seamlessly. While it was a complex technical challenge, our team was more than equipped to handle it, ensuring the site was set up for smooth future development.
Solution
It started with choosing the right tools for the job and it allowed us to build the new template without any server infrastructure changes.
The new template was based on our tried-and-true Juniper theme, a reliable foundation that gave us the flexibility to customize without compromise.
Normally, in projects like this, we might suggest using a reverse proxy to direct traffic between different WordPress instances. But that wasn’t an option here because of the server configuration, and introducing complex infrastructure would have added unnecessary layers of complication.
Instead, we worked with the same WordPress instance and the same database, keeping things clean and straightforward. The result? A faster, more efficient site, all without the risk of major migrations or complex server adjustments.
It started with choosing the right tools for the job and it allowed us to build the new template without any server infrastructure changes.
The new template was based on our tried-and-true Juniper theme, a reliable foundation that gave us the flexibility to customize without compromise.
Normally, in projects like this, we might suggest using a reverse proxy to direct traffic between different WordPress instances. But that wasn’t an option here because of the server configuration, and introducing complex infrastructure would have added unnecessary layers of complication.
Instead, we worked with the same WordPress instance and the same database, keeping things clean and straightforward. The result? A faster, more efficient site, all without the risk of major migrations or complex server adjustments.
Results
Faster load times, lower bounce rates, and reduced costs on ad campaigns – these are just a few of the benefits we expect to see once the new site is fully launched.We’ve already seen improvements in PageSpeed Insights based on the work we’ve done so far, and once the full site is live, we’re excited to see just how much further we can push it.
This project reinforced one of our core beliefs: parallel development can be a game-changer. By building the new site while the old one was still running, we were able to minimise risk, optimise performance, and deliver a smoother experience for NDI’s customers. It’s a strategy we’ll continue to use in future projects where timing and performance are key.
Faster load times, lower bounce rates, and reduced costs on ad campaigns – these are just a few of the benefits we expect to see once the new site is fully launched.We’ve already seen improvements in PageSpeed Insights based on the work we’ve done so far, and once the full site is live, we’re excited to see just how much further we can push it.
This project reinforced one of our core beliefs: parallel development can be a game-changer. By building the new site while the old one was still running, we were able to minimise risk, optimise performance, and deliver a smoother experience for NDI’s customers. It’s a strategy we’ll continue to use in future projects where timing and performance are key.
