Lyngen North - Replatforming Arctic Hotel Website to Sanity
Challenge
Lyngen North is a family business, offering accommodation in glass igloos and houses with uninterrupted views towards the Lyngen Alps and Lyngenfjord.
The main challenge of this project was to keep the high SEO ranks after the migration to Jamstack and create high-res visuals that won’t influence the page speed.
The customer has a technical background, so he knew that he wanted to build a page with modern technology and get away from WordPress, which he found hideous and hard to maintain, especially in terms of managing the functionalities and integrations.
Lyngen North had 3 main goals in mind:
- Bring more customers from the organic search
- Decrease the bounce rate thanks to eye-catching design
- Increase conversion rate with optimized UX
The customer was looking for a future-proof solution to attract new customers. During the project planning, we distinguished the main requirements for the project:
- To make the website even faster
- To keep the high-SEO ranks of the website
- To create high-res visuals which will attract new customers
- Keep the code well-documented and clear, so it will be easily built upon
- Create a high responsive website, that would work blazingly-fast on mobile
Lyngen North is a family business, offering accommodation in glass igloos and houses with uninterrupted views towards the Lyngen Alps and Lyngenfjord.
The main challenge of this project was to keep the high SEO ranks after the migration to Jamstack and create high-res visuals that won’t influence the page speed.
The customer has a technical background, so he knew that he wanted to build a page with modern technology and get away from WordPress, which he found hideous and hard to maintain, especially in terms of managing the functionalities and integrations.
Lyngen North had 3 main goals in mind:
- Bring more customers from the organic search
- Decrease the bounce rate thanks to eye-catching design
- Increase conversion rate with optimized UX
The customer was looking for a future-proof solution to attract new customers. During the project planning, we distinguished the main requirements for the project:
- To make the website even faster
- To keep the high-SEO ranks of the website
- To create high-res visuals which will attract new customers
- Keep the code well-documented and clear, so it will be easily built upon
- Create a high responsive website, that would work blazingly-fast on mobile
Solution
We decided to use the Jamstack approach and create a static website because it is a perfectly tailored solution for websites like this one. Jamstack meets all the customer’s requirements - it provides fast and high-performance websites that rank high in Google Search.
Benefits of going static:
- Reduced page load time
- Reduced latency through CDN’s
- Easy content management
- The highest level of security
- Improved SEO
We decided to use the Jamstack approach and create a static website because it is a perfectly tailored solution for websites like this one. Jamstack meets all the customer’s requirements - it provides fast and high-performance websites that rank high in Google Search.
Benefits of going static:
- Reduced page load time
- Reduced latency through CDN’s
- Easy content management
- The highest level of security
- Improved SEO
Results
Even though Jamstack websites are in theory faster than the others, we have to run all the checks and make all the improvements to make it the best possible. While working on technical SEO, we run the Ahrefs test, set all the redirects, and make sure that the search engine bots will crawl the page and index it in the right way. What’s more, we ensure that the website is easy to navigate and free from any technical issues that can block the page from search engine rankings.
On websites where the visuals play the main fiddle, we have to pay great attention to image optimization to keep high website performance. We’ve prepared the code in the way that every photo is compressed to eight different sizes and depending on the screen size, the most suitable image version is loading.
Once we were sure that everything was safe and sound, we published the website on a production server, launched the project and tested it one more time to make sure that it works perfectly well. The results speak for themselves.
Even though Jamstack websites are in theory faster than the others, we have to run all the checks and make all the improvements to make it the best possible. While working on technical SEO, we run the Ahrefs test, set all the redirects, and make sure that the search engine bots will crawl the page and index it in the right way. What’s more, we ensure that the website is easy to navigate and free from any technical issues that can block the page from search engine rankings.
On websites where the visuals play the main fiddle, we have to pay great attention to image optimization to keep high website performance. We’ve prepared the code in the way that every photo is compressed to eight different sizes and depending on the screen size, the most suitable image version is loading.
Once we were sure that everything was safe and sound, we published the website on a production server, launched the project and tested it one more time to make sure that it works perfectly well. The results speak for themselves.