Jul 12, 2024
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Completed
An In-depth Look into Pixel Studio’s Successful Rebranding of TruSnax
$100,000+
Less 1 month
India, chennai
6-9
Service categories
Service Lines
Design
Domain focus
Retail and Restaurants
Subcategories
Design
Packaging Design
Challenge
Tru Snax, previously known as Three Cookies, embarked on a transformative journey with Pixel Studios to broaden its product range and rejuvenate its brand identity. Spearheaded by Mrs. Arthi Vivek, Tru Snax aimed to resonate with a broader audience through a rebranding initiative that included a new name, dynamic logo, and vibrant packaging designs.
Tru Snax, previously known as Three Cookies, embarked on a transformative journey with Pixel Studios to broaden its product range and rejuvenate its brand identity. Spearheaded by Mrs. Arthi Vivek, Tru Snax aimed to resonate with a broader audience through a rebranding initiative that included a new name, dynamic logo, and vibrant packaging designs.
Solution
The process began with identifying diverse user personas to target with healthy, diabetic-friendly, and keto-friendly snacks. These insights guided the creation of a brand that truly reflects the diversity and health consciousness of its consumers. The new brand name, "Tru Snax," was chosen to signify transparency and quality, with its products free from hidden ingredients and preservatives.
The rebranding also involved a thoughtful approach to logo design, balancing the seriousness of the brand’s commitment to quality with the fun aspect of snacking. The logo’s contrasting fonts underlined this balance, appealing to both health-conscious consumers and those looking for enjoyable snack options.
The process began with identifying diverse user personas to target with healthy, diabetic-friendly, and keto-friendly snacks. These insights guided the creation of a brand that truly reflects the diversity and health consciousness of its consumers. The new brand name, "Tru Snax," was chosen to signify transparency and quality, with its products free from hidden ingredients and preservatives.
The rebranding also involved a thoughtful approach to logo design, balancing the seriousness of the brand’s commitment to quality with the fun aspect of snacking. The logo’s contrasting fonts underlined this balance, appealing to both health-conscious consumers and those looking for enjoyable snack options.
Results
Furthermore, the use of bright, appealing colors like purple and mustard yellow in packaging tapped into color psychology to attract and retain customer attention, ensuring the products stood out on shelves. The final packaging was designed to appeal universally, reflecting the brand’s expanded vision.
This strategic overhaul has positioned Tru Snax to capture a significant market share, showcasing the effectiveness of a well-planned rebranding strategy that includes continuous refinement and innovation. Pixel Studios' role in this journey underscores the impact of having a reliable digital marketing partner capable of guiding brands through pivotal transformations, ensuring they not only meet but exceed their strategic goals.
Furthermore, the use of bright, appealing colors like purple and mustard yellow in packaging tapped into color psychology to attract and retain customer attention, ensuring the products stood out on shelves. The final packaging was designed to appeal universally, reflecting the brand’s expanded vision.
This strategic overhaul has positioned Tru Snax to capture a significant market share, showcasing the effectiveness of a well-planned rebranding strategy that includes continuous refinement and innovation. Pixel Studios' role in this journey underscores the impact of having a reliable digital marketing partner capable of guiding brands through pivotal transformations, ensuring they not only meet but exceed their strategic goals.