May 12, 2023
No image
Completed

How we increased the leads of a leading tin manufacturer by 2X, through a Solid SEO Strategy

<$5,000
7-12 months
India, Chennai
2-5
view project
Service categories
Service Lines
Web Development
Domain focus
Manufacturing
Other
Programming language
PHP
Frameworks
Angular.js
.NET

Challenge

However, increased competition in the market had left a dent in their growth. Poor market visibility had stolen a share of their market pie, especially in Tier 1 cities. Given this scenario, could the 25-year old pioneer in manufacturing & supplying tin containers overtake competition in specific locations and become the market leader once again, with a cost effective digital marketing approach? We were about to find out.

Solution

The challenges that lay in front of us included: NIL Keyword positions No Local optimization Low Website traffic Lack of on-page SEO Unstructured Content Lack of online leads We identified the Key Goals for SEO to be as follows: Targeted keywords in first page (30 % of keywords on 3 months, 100 % on 6 months) Increasing website traffic month-on-month for desired TA Reducing the bounce rate Improve user experience on website Increase the backlinks based on domain authority Upgrade website to match Google algorithm updates Google business profile creation and optimization Increase Web Enquiries

Results

RESULTS DELIVERED Lead by a passionate and result-oriented team of SEO experts, we were able to deliver as follows: The average website visit duration of the audience increased from 1 min to 8 mins The website’s traffic increased from 500 to 6000 over a period of six months Impression and clicks increased by 80% 30 keywords have been listed in Google’s SERP Website leads increased by 2x