Jan 30, 2023
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Service categories
Service Lines
Web Development
Domain focus
Healthcare
Other
Programming language
PHP
Challenge
Clichéd website aesthetic:
The site aesthetic followed old school style of large text boxes, big fonts to emphasise points, and the image files were heavy and outdated.
Low Website traffic
Lack of on-page SEO
Unstructured Content
Lack of online leads
Clichéd website aesthetic:
The site aesthetic followed old school style of large text boxes, big fonts to emphasise points, and the image files were heavy and outdated.
Low Website traffic
Lack of on-page SEO
Unstructured Content
Lack of online leads
Solution
Redefined site aesthetics:
There were several fixed elements on the page. We added value to them by making them clickable and more accessible, effectively using them as part of site navigation.
Implementing on-page SEO
The website copy was populated with relevant keywords that reflected the word usage of the target audience in each customer country. It included a mix of brand keywords and nonbrand keywords that were based on search volume, were product-specific, and used by the competition. The long-tail keywords were exclusively directed at improving the page accessibility to new customers in the healthcare industry.
Structured data implementation.
360 Degree Digital Marketing.
Redefined site aesthetics:
There were several fixed elements on the page. We added value to them by making them clickable and more accessible, effectively using them as part of site navigation.
Implementing on-page SEO
The website copy was populated with relevant keywords that reflected the word usage of the target audience in each customer country. It included a mix of brand keywords and nonbrand keywords that were based on search volume, were product-specific, and used by the competition. The long-tail keywords were exclusively directed at improving the page accessibility to new customers in the healthcare industry.
Structured data implementation.
360 Degree Digital Marketing.
Results
Results Delivered
At the end of the year, 80% of the keywords appeared on the top pages. The website speed saw an increase of 40%. The traffic to the website increased by 150% and the lead generated saw an increase of over 32%.
Conclusion:
Pixel Studios engagement with clients is specific to their goals, both short term & long term. The process intricately includes three components, understanding client’s businesses, customers behaviour & competitors activities to arrive at an optimal strategy of bringing ROI driven results through digital marketing. Pixel Studios is one of India’s leading Digital marketing firms that brings business impact using digital design & technologies. Need to discuss your goals, get in touch with our experts.
Results Delivered
At the end of the year, 80% of the keywords appeared on the top pages. The website speed saw an increase of 40%. The traffic to the website increased by 150% and the lead generated saw an increase of over 32%.
Conclusion:
Pixel Studios engagement with clients is specific to their goals, both short term & long term. The process intricately includes three components, understanding client’s businesses, customers behaviour & competitors activities to arrive at an optimal strategy of bringing ROI driven results through digital marketing. Pixel Studios is one of India’s leading Digital marketing firms that brings business impact using digital design & technologies. Need to discuss your goals, get in touch with our experts.