Photochain
Challenge
Photochain aimed to disrupt the traditional stock photography market by giving photographers direct control over pricing, licensing, and revenue - without intermediaries. Existing platforms charged high commissions (up to 80%) and offered little transparency. The challenge was to create a blockchain-powered marketplace that ensured secure copyright ownership, automated royalty distribution, and transparent transactions, while delivering a smooth user experience comparable to mainstream photo-selling platforms.
Photochain aimed to disrupt the traditional stock photography market by giving photographers direct control over pricing, licensing, and revenue - without intermediaries. Existing platforms charged high commissions (up to 80%) and offered little transparency. The challenge was to create a blockchain-powered marketplace that ensured secure copyright ownership, automated royalty distribution, and transparent transactions, while delivering a smooth user experience comparable to mainstream photo-selling platforms.
Solution
Pragmatic Coders designed and built a decentralized photo marketplace using Ethereum smart contracts, Solidity, and a React.js frontend. Smart contracts handled ownership rights and automated payments to creators when images were purchased. A Node.js backend managed search, metadata, and content moderation. The platform was integrated with IPFS for decentralized image storage, ensuring data integrity and availability. A web wallet enabled direct crypto payments using Photochain’s native token, simplifying user transactions and royalty management.
Pragmatic Coders designed and built a decentralized photo marketplace using Ethereum smart contracts, Solidity, and a React.js frontend. Smart contracts handled ownership rights and automated payments to creators when images were purchased. A Node.js backend managed search, metadata, and content moderation. The platform was integrated with IPFS for decentralized image storage, ensuring data integrity and availability. A web wallet enabled direct crypto payments using Photochain’s native token, simplifying user transactions and royalty management.
Results
The new platform empowered photographers to sell directly to buyers while retaining up to 95% of revenue, compared to traditional marketplaces. The decentralized architecture provided full transparency and eliminated intermediary costs. The system attracted thousands of early adopters from the photography community and proved the viability of blockchain-based intellectual property management. Photochain became a well-known example of blockchain applied to creative marketplaces, highlighting Pragmatic Coders’ capacity to merge decentralized finance principles with user-centric product design.
The new platform empowered photographers to sell directly to buyers while retaining up to 95% of revenue, compared to traditional marketplaces. The decentralized architecture provided full transparency and eliminated intermediary costs. The system attracted thousands of early adopters from the photography community and proved the viability of blockchain-based intellectual property management. Photochain became a well-known example of blockchain applied to creative marketplaces, highlighting Pragmatic Coders’ capacity to merge decentralized finance principles with user-centric product design.