Pragmatica

Every project begins with a structured discovery process. We conduct stakeholder workshops to define goals, audiences, and technical requirements before any design work begins. For non-profits and healthcare clients, we map each audience's specific journey — donors, program participants, volunteers — and document every functional requirement including accessibility standards, integrations, and data residency needs. Requirements are confirmed in writing before we proceed to design, eliminating scope surprises mid-project.

We define measurable success criteria at the start of every engagement — not just deliverables but outcomes. What conversion rate improvement are we targeting? Which organic search queries should the site rank for? What compliance standard must be met? These are documented in a project brief signed off by the client before work begins. We check back against these criteria at each milestone and conduct a post-launch review at six months to measure actual performance against the baseline we established at kickoff.

We use an iterative, milestone-based approach adapted from Agile principles — suited to the reality of client-side review cycles in the nonprofit and healthcare sectors. Each project runs in defined phases: discovery, UX and information architecture, visual design, development, accessibility testing, and launch. Clients review and approve at each phase before we proceed. For ongoing retainer work, we operate in two-week sprints with a shared task board and weekly status updates.

Clients receive a shared project board with all tasks, statuses, and milestones visible at all times — no need to ask for an update. At each phase gate we send a written summary of what was completed, what was reviewed and approved, and what comes next. For non-profit and healthcare clients who involve board members in approvals, we structure reviews to be clear for non-technical stakeholders, not just the communications lead.

Weekly video calls during active development phases, bi-weekly during discovery and content phases. Between calls, clients can leave comments directly on designs via shared Figma files or the Webflow Editor. We do not hold meetings for updates that could be a two-line message. Our rule is: meetings for decisions, messages for status.

Every site undergoes manual accessibility testing with keyboard navigation and VoiceOver before launch — not just automated scanning, which catches roughly 30% of real issues. We run Google PageSpeed Insights on all key pages targeting Core Web Vitals passes. All forms are tested end-to-end. All 301 redirects are verified. We do a final cross-browser and cross-device review on real devices, not just browser resize, before handing over to the client.

Risks are identified during discovery and logged in a shared project brief before work begins. The most common risks for our clients — scope creep from late-stage stakeholder input, content delays, and third-party integration surprises — are addressed with explicit sign-off gates at each phase. No phase begins until the previous one is approved in writing. For non-profits with board approval cycles, we build review windows into the timeline from day one rather than treating them as delays.

We offer post-launch support retainers covering content updates, accessibility re-audits, performance monitoring, and platform updates. Clients on Webflow can manage most day-to-day content independently after our training handoff — that is by design. For organisations that prefer a fully managed model, we offer monthly retainers starting at a flat rate covering a defined scope of updates, quarterly accessibility reviews, and priority response for critical issues. Support is provided by the same team that built the site.