Challenge
The challenge lay in creating a distinct identity for Society Tea amidst the fast-paced and competitive environment of Mumbai Metro stations. The design needed to convey the essence of Society Tea effectively and the brand’s offering of premium tea varieties and snacks in a quick-service format.
The challenge lay in creating a distinct identity for Society Tea amidst the fast-paced and competitive environment of Mumbai Metro stations. The design needed to convey the essence of Society Tea effectively and the brand’s offering of premium tea varieties and snacks in a quick-service format.
Solution
Recognizing the importance of a strong brand, we revamped Society Tea’s image to resonate with busy commuters. We used a calming blue to evoke trust and designed the kettle to be visually appealing, influencing purchase decisions. The design prioritized showcasing tea and snacks to create a welcoming atmosphere that enticed commuters to explore Society Tea’s offerings for a quick and satisfying tea break.
Recognizing the importance of a strong brand, we revamped Society Tea’s image to resonate with busy commuters. We used a calming blue to evoke trust and designed the kettle to be visually appealing, influencing purchase decisions. The design prioritized showcasing tea and snacks to create a welcoming atmosphere that enticed commuters to explore Society Tea’s offerings for a quick and satisfying tea break.
Results
Our retail design for the Tea Café enabled the kiosks to become more than just points of sale; they became experiences. The strategic design approach increased the brand visibility and advocacy. This way, the Tea Cafés not only offer a quick tea fix but can also become integral to commuters’ routines, contributing to the growth of Society Tea’s top line through basket selling and establishing a strong presence in key locations.
Our retail design for the Tea Café enabled the kiosks to become more than just points of sale; they became experiences. The strategic design approach increased the brand visibility and advocacy. This way, the Tea Cafés not only offer a quick tea fix but can also become integral to commuters’ routines, contributing to the growth of Society Tea’s top line through basket selling and establishing a strong presence in key locations.