Nov 14, 2025
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Service categories
Service Lines
Cloud Consulting
Ecommerce
Web Development
Domain focus
Retail and Restaurants
Challenge
The retailer faced issues common to growing European brands:
- Overselling & cancellations — 12% of Amazon orders were being canceled due to outdated stock sync between Shopify, ERP, and Amazon. Negative reviews piled up, hurting seller scores.
- Reputation risk — Amazon flagged their seller performance, and losing Buy Box eligibility was a looming threat.
- Operational inefficiency — employees spent 15–20 hours per week manually reconciling Shopify and Amazon stock.
- Limited visibility — leadership could not forecast demand reliably, leading to overstock in slow movers and shortages in best-sellers.
The retailer faced issues common to growing European brands:
- Overselling & cancellations — 12% of Amazon orders were being canceled due to outdated stock sync between Shopify, ERP, and Amazon. Negative reviews piled up, hurting seller scores.
- Reputation risk — Amazon flagged their seller performance, and losing Buy Box eligibility was a looming threat.
- Operational inefficiency — employees spent 15–20 hours per week manually reconciling Shopify and Amazon stock.
- Limited visibility — leadership could not forecast demand reliably, leading to overstock in slow movers and shortages in best-sellers.
Solution
- Centralized inventory orchestration using Linnworks to synchronize stock across Shopify Plus, Amazon FBM/FBA, and ERP (SAP Business One). Updates for fast-moving SKUs pushed every 2 minutes.
- Data integration pipeline with Fivetran → Snowflake to unify sales, stock, and forecast data.
- Predictive demand forecasting with AWS Forecast + Prophet ML, providing SKU-level projections.
- Dynamic repricing via Feedvisor, ensuring Amazon competitiveness while safeguarding margins.
- Security & compliance layer: Datadog monitoring, Cloudflare WAF for API endpoints, GDPR audit logging.
- Centralized inventory orchestration using Linnworks to synchronize stock across Shopify Plus, Amazon FBM/FBA, and ERP (SAP Business One). Updates for fast-moving SKUs pushed every 2 minutes.
- Data integration pipeline with Fivetran → Snowflake to unify sales, stock, and forecast data.
- Predictive demand forecasting with AWS Forecast + Prophet ML, providing SKU-level projections.
- Dynamic repricing via Feedvisor, ensuring Amazon competitiveness while safeguarding margins.
- Security & compliance layer: Datadog monitoring, Cloudflare WAF for API endpoints, GDPR audit logging.
Results
- Amazon's cancellation rate reduced from 12% → 2% in one quarter.
- Buy Box win rate improved by 18%, boosting marketplace visibility and sales.
- Stockouts reduced by 40%, improving customer satisfaction.
- Operational efficiency: saved ~15–20 staff hours weekly with automated reconciliation.
- Leadership gained transparency — Snowflake dashboards now provide executives with predictive visibility across Shopify and Amazon.
- Amazon's cancellation rate reduced from 12% → 2% in one quarter.
- Buy Box win rate improved by 18%, boosting marketplace visibility and sales.
- Stockouts reduced by 40%, improving customer satisfaction.
- Operational efficiency: saved ~15–20 staff hours weekly with automated reconciliation.
- Leadership gained transparency — Snowflake dashboards now provide executives with predictive visibility across Shopify and Amazon.