May 13, 2021
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Service categories
Service Lines
Ecommerce
Web Development
Domain focus
Advertising & Marketing
Non-profit
Other
Programming language
CSS
HTML
JavaScript
Challenge
After Magento announced end-of-life for Magento 1 (June 2020), Guideposts needed to migrate to Magento 2 in order to ensure the continued stability of its expanding business and security of customers' transactional data. During our initial discussions, the Guideposts team expressed concerns due to a drop in overall purchases and an increased number of incomplete orders from the majority of customers visiting the store. Moreover, they were lacking an essential eCommerce store functionality of displaying intuitive product feeds to the visitors.
After Magento announced end-of-life for Magento 1 (June 2020), Guideposts needed to migrate to Magento 2 in order to ensure the continued stability of its expanding business and security of customers' transactional data. During our initial discussions, the Guideposts team expressed concerns due to a drop in overall purchases and an increased number of incomplete orders from the majority of customers visiting the store. Moreover, they were lacking an essential eCommerce store functionality of displaying intuitive product feeds to the visitors.
Solution
The team migrated Guideposts M1 site to Magento 2 (v. 2.3.4), delivering the expected M2 solution! Further, the Rave team implemented Magento Business Intelligence, an analytics tool for making smarter decisions. With this cloud-based data management and visualization platform, Guideposts was outfitted with the ability to pull data straight from a customer database. It further helped them gather relevant information and metrics to make data-driven decisions. Additionally, with the inclusion of Page Builder’s drag-and-drop functionality, the team now has the capacity to seamlessly create content and distribute it across the site with absolute ease and precision.
The team migrated Guideposts M1 site to Magento 2 (v. 2.3.4), delivering the expected M2 solution! Further, the Rave team implemented Magento Business Intelligence, an analytics tool for making smarter decisions. With this cloud-based data management and visualization platform, Guideposts was outfitted with the ability to pull data straight from a customer database. It further helped them gather relevant information and metrics to make data-driven decisions. Additionally, with the inclusion of Page Builder’s drag-and-drop functionality, the team now has the capacity to seamlessly create content and distribute it across the site with absolute ease and precision.
Results
Rave Digital delivers end-to-end, cutting-edge eCommerce solutions; our team continues to develop world-class extensions (in support of Magento) customized to clients’ unique requirements. Our team approaches development, design, strategy, and digital marketing holistically, devising tailored solutions for our client’s ongoing business success. With a history of award-winning, client-dedicated eCommerce solutions, we help clients thrive in their business vertical and industry.
Rave Digital delivers end-to-end, cutting-edge eCommerce solutions; our team continues to develop world-class extensions (in support of Magento) customized to clients’ unique requirements. Our team approaches development, design, strategy, and digital marketing holistically, devising tailored solutions for our client’s ongoing business success. With a history of award-winning, client-dedicated eCommerce solutions, we help clients thrive in their business vertical and industry.