May 13, 2021
No image
Completed

Guideposts

$100,000+
2-3 months
United States, Danbury
10+
view project
Service categories
Service type
Web Development
Domain focus
Advertising & Marketing
Non-profit
Solution type
Ecommerce
Programming language
CSS
HTML
JavaScript
Frameworks
Other
CMS solutions
Magento

Challenge

After Magento announced end-of-life for Magento 1 (June 2020), Guideposts needed to migrate to Magento 2 in order to ensure the continued stability of its expanding business and security of customers' transactional data. During our initial discussions, the Guideposts team expressed concerns due to a drop in overall purchases and an increased number of incomplete orders from the majority of customers visiting the store. Moreover, they were lacking an essential eCommerce store functionality of displaying intuitive product feeds to the visitors.

Solution

The team migrated Guideposts M1 site to Magento 2 (v. 2.3.4), delivering the expected M2 solution! Further, the Rave team implemented Magento Business Intelligence, an analytics tool for making smarter decisions. With this cloud-based data management and visualization platform, Guideposts was outfitted with the ability to pull data straight from a customer database. It further helped them gather relevant information and metrics to make data-driven decisions. Additionally, with the inclusion of Page Builder’s drag-and-drop functionality, the team now has the capacity to seamlessly create content and distribute it across the site with absolute ease and precision.

Results

Rave Digital delivers end-to-end, cutting-edge eCommerce solutions; our team continues to develop world-class extensions (in support of Magento) customized to clients’ unique requirements. Our team approaches development, design, strategy, and digital marketing holistically, devising tailored solutions for our client’s ongoing business success. With a history of award-winning, client-dedicated eCommerce solutions, we help clients thrive in their business vertical and industry.