May 13, 2021
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Ongoing

Med Lab Supply

$100,000+
more 1 year
United States, Pompano Beach
6-9
view project
Service categories
Service type
Web Development
Domain focus
Healthcare
Solution type
Ecommerce
CMS solutions
Magento

Challenge

Med Lab approached Rave needing to be migrated off of Magento 1 site onto Magneto 2. The Magento 1 site was buggy, unstable, slow. Additionally, their Digital Marketing campaigns were running at a loss, specifically PPC and Google Shopping campaigns The majority of their traffic was coming in from poorly targeted, low converting campings and misaligned landing pages. From a technical SEO perspective, the store was completely unsound which also required a complete overhaul and site-wide effort to optimize and restructure, pages, images, tags, et

Solution

Digital Marketing Success SeriesSolutionRave Digitals Marketing team reconstructed Med Lab Supply's PPC program, updating existing and defining new campaigns, in conjunction with refined landing pages, and honed in on developing effective shopping campaigns, both designed to increase revenue, and conversion rate across multiple devices, while decreasing acquisition costs across both initiatives. Additionally, the SEO team, zoomed in on the technical structure of the website, developing header tags, formulating & instituting meta tags, and meta descriptions, as well as, developing keyword-driven content on-page designed to boost traffic in support of the overall strategy to lower cost per acquisition being instituted across PPC initiatives, including Google Ads and Bing Ads.

Results

Rave Digital approaches development, design, strategy, and digital marketing holistically, devising tailored solutions for our client's ongoing business success. Rather than viewing digital efforts in a silo, we approach digital collectively with big-picture growth goals supported by cross-channel campaigns. Our sharp focus on data analysis is the driving force behind our creative strategies designed to suit your unique business requirements