Feb 22, 2024
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Service categories
Service Lines
Design
Domain focus
Business Services
Other
Technology
Subcategories
Design
Graphic Design
Illustration
Logo Design
Print Design
Product Design
Challenge
Meet FMEC, a forward-thinking agribusiness firm with a global reach. Their vision was to create a distinct brand identity that would resonate with farmers worldwide, setting them apart in a highly competitive industry. Our approach was rooted in extensive collaboration and a deep dive into the intricacies of the farming community. We started by analyzing existing logos in the agro and agrotech sector to define our brand's core attributes. The brand needed to exude progressiveness, approachability, precision, and a touch of unconventional charm. Not too masculine or feminine, it had to be both loud and friendly, highlighting their journey into the digital realm.
Meet FMEC, a forward-thinking agribusiness firm with a global reach. Their vision was to create a distinct brand identity that would resonate with farmers worldwide, setting them apart in a highly competitive industry. Our approach was rooted in extensive collaboration and a deep dive into the intricacies of the farming community. We started by analyzing existing logos in the agro and agrotech sector to define our brand's core attributes. The brand needed to exude progressiveness, approachability, precision, and a touch of unconventional charm. Not too masculine or feminine, it had to be both loud and friendly, highlighting their journey into the digital realm.
Solution
Despite our initial scope not including a mascot, we decided to introduce this element into our project. The mascot, a farmer robot, became the embodiment of the safe transition into the digital world, guiding the client with a friendly and reassuring hand. The choice of the mascot wearing a hat emerged as a symbolic representation of our concept. We also explored the world of animated text and, instead of directly incorporating it into our primary concept, we derived inspiration from the idea that letters create a visual style, translating this principle into the digital domain through distinctive ASCII art.
Despite our initial scope not including a mascot, we decided to introduce this element into our project. The mascot, a farmer robot, became the embodiment of the safe transition into the digital world, guiding the client with a friendly and reassuring hand. The choice of the mascot wearing a hat emerged as a symbolic representation of our concept. We also explored the world of animated text and, instead of directly incorporating it into our primary concept, we derived inspiration from the idea that letters create a visual style, translating this principle into the digital domain through distinctive ASCII art.
Results
Thanks to effective client communication and a robust analytical foundation, we created a corporate style and brand book that truly sets our client, FMEC, apart from their competitors. Our concept, rooted in the convergence of farming reality and digital transformation, successfully encapsulated the essence of their mission. The iconic farmer robot mascot in a hat became the hallmark of FMEC's identity, perfectly bridging the gap between the farming world and the digital future. An original, industry-defining corporate identity and brand book that proudly stands out in the world of farmers worldwide.
Thanks to effective client communication and a robust analytical foundation, we created a corporate style and brand book that truly sets our client, FMEC, apart from their competitors. Our concept, rooted in the convergence of farming reality and digital transformation, successfully encapsulated the essence of their mission. The iconic farmer robot mascot in a hat became the hallmark of FMEC's identity, perfectly bridging the gap between the farming world and the digital future. An original, industry-defining corporate identity and brand book that proudly stands out in the world of farmers worldwide.
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