Red Houston SEO Company
Nov 14, 2024
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James Alston Law
Ongoing

James Alston Law

<$5,000
7-12 months
United States, Houston
6-9
Service categories
Domain focus
Legal
Other

Challenge

High Competition for Local Keywords: Law firm websites in cities like Houston often face intense competition, especially for valuable keywords like "Houston criminal defense attorney" or "Houston DWI lawyer." Competing for top rankings against well-established firms can be difficult without a solid content and backlink strategy.

Backlink Profile Quality: For a legal site, high-quality backlinks are crucial, but acquiring links from reputable sources can be challenging. Building a backlink profile that includes links from credible sites and legal directories is necessary for authority building.

Content Quality and E-E-A-T: Google emphasizes expertise, authority, and trustworthiness (E-E-A-T) for websites in the legal sector. Establishing a high level of expertise, with detailed, informative content that demonstrates authority in criminal law, is essential but challenging.

Solution

Boost HoustonCrimeDefense.com SEO by refining local keyword targeting, enhancing content for E-E-A-T, and ensuring mobile optimization. Improve consistency in local listings, lower bounce rates through engaging content, and build a quality backlink profile with credible legal and local sources.

Results

For an effective local SEO strategy for the HoustonCrimeDefense.com site, here are a few key areas of focus based on current best practices for law firms:

  • Google Business Profile
  • On-Page Optimization with Local Keywords
  • Client Testimonials and Case Studies
  • Backlink Strategy
  • Technical SEO and Mobile Optimization