Jul 09, 2024
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Service categories
Service Lines
Design
Web Development
Domain focus
Other
Subcategories
Design
Digital Design
Graphic Design
Print Design
Product Design
Challenge
Georgia had an increasing number of local businesses, but they lacked access to relevant consumer data and struggled to compete with large or international retailers.
Our challenge was to boost demand for Georgian produce as Christmas gifts.
Georgia had an increasing number of local businesses, but they lacked access to relevant consumer data and struggled to compete with large or international retailers.
Our challenge was to boost demand for Georgian produce as Christmas gifts.
Solution
Way before the AI hype, we designed and developed an AI-powered digital platform for people to register as Secret Santas and write their gift wish lists. Based on the data, the platform helped Georgian small businesses plan their product lines and production levels for the Christmas season and connect with the right audience. In the most fun way possible.
Way before the AI hype, we designed and developed an AI-powered digital platform for people to register as Secret Santas and write their gift wish lists. Based on the data, the platform helped Georgian small businesses plan their product lines and production levels for the Christmas season and connect with the right audience. In the most fun way possible.
Results
Nation-wide Secret Santa on an AI-powered digital platform that helps Georgian small businesses effectively reach target audiences for the Christmas season, and strangers across the country become each other’s Santas.
Nation-wide Secret Santa on an AI-powered digital platform that helps Georgian small businesses effectively reach target audiences for the Christmas season, and strangers across the country become each other’s Santas.