Video streaming experience for Magnolia Network
Challenge
Magnolia wanted to create a single digital destination that truly reflected its brand universe. Until then, customers had to use different touchpoints such as one app for shopping, cable or TV for shows, and a website for planning visits to Waco. This fragmented setup made the experience disjointed and diluted the brand’s charm. The challenge was to unify everything including shopping, entertainment, trip planning, and lifestyle content into one seamless digital journey.
Magnolia wanted to create a single digital destination that truly reflected its brand universe. Until then, customers had to use different touchpoints such as one app for shopping, cable or TV for shows, and a website for planning visits to Waco. This fragmented setup made the experience disjointed and diluted the brand’s charm. The challenge was to unify everything including shopping, entertainment, trip planning, and lifestyle content into one seamless digital journey.
Solution
We built a multi-platform digital ecosystem spanning web, mobile, and connected TV. The solution brought together Magnolia’s diverse offerings into one immersive experience:
- Shop A full e-commerce journey powered by Shopify integration
- Watch Access to Magnolia Network originals and new releases
- Visit Tools to plan trips, book experiences, and explore Waco attractions
- Inspire Lifestyle content including recipes, design guides, and the Magnolia Journal
The platform was designed to be intuitive, visually inspiring, and consistent across devices, turning Magnolia’s vision into a unified digital home.
We built a multi-platform digital ecosystem spanning web, mobile, and connected TV. The solution brought together Magnolia’s diverse offerings into one immersive experience:
- Shop A full e-commerce journey powered by Shopify integration
- Watch Access to Magnolia Network originals and new releases
- Visit Tools to plan trips, book experiences, and explore Waco attractions
- Inspire Lifestyle content including recipes, design guides, and the Magnolia Journal
The platform was designed to be intuitive, visually inspiring, and consistent across devices, turning Magnolia’s vision into a unified digital home.
Results
The new platform transformed how fans engage with Magnolia
- 99.9% crash-free performance across apps
- 2.8 million app launches to date with an average 38 minutes of engagement per session
- 4.9-star rating on the App Store and Play Store
The new platform transformed how fans engage with Magnolia
- 99.9% crash-free performance across apps
- 2.8 million app launches to date with an average 38 minutes of engagement per session
- 4.9-star rating on the App Store and Play Store