Nov 17, 2023
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Completed
User-Centered Design: How Sandstorm Helped Rush Health Put Users First to Transform the Digital Experience
$100,000+
7-12 months
United States, Chicago
6-9
Service categories
Service Lines
Big Data
Design
QA and Testing
Domain focus
Healthcare
Frameworks
jQuery
Subcategories
Big Data
Data Analytics
Design
Graphic Design
User Experience
QA and Testing
Usability
Challenge
Rush Health’s website was more than 10 years old, and it was becoming increasingly difficult for users to find critical resources and transition from public to gated content. The organization realized it needed to improve its website to provide a better user experience to a wide range of users - members, providers, practice, and hospital staff. They embarked on a UX research phase to uncover key usability issues and develop solutions to improve their website's overall user experience and engagement opportunities.
Rush Health’s website was more than 10 years old, and it was becoming increasingly difficult for users to find critical resources and transition from public to gated content. The organization realized it needed to improve its website to provide a better user experience to a wide range of users - members, providers, practice, and hospital staff. They embarked on a UX research phase to uncover key usability issues and develop solutions to improve their website's overall user experience and engagement opportunities.
Solution
The website redesign project began with in-depth UX research and UX test plan that included:
- 1:1 interviews with Rush Health stakeholders, physicians and members of practice staff to help identify and gain alignment on business goals and objectives for the redesign.
- Virtual card sort, prompting users to drag and drop their preferred location of key features and content for the new site.
- Moderated tree test, where users were randomly presented with A/B versions of the new navigational model.
- Usability study with users on clickable prototypes in advance of development.
Sandstorm developed creative UI design concepts and UI patterns while working closely with Rush Health's in-house development team for implementation and launch.
The website redesign project began with in-depth UX research and UX test plan that included:
- 1:1 interviews with Rush Health stakeholders, physicians and members of practice staff to help identify and gain alignment on business goals and objectives for the redesign.
- Virtual card sort, prompting users to drag and drop their preferred location of key features and content for the new site.
- Moderated tree test, where users were randomly presented with A/B versions of the new navigational model.
- Usability study with users on clickable prototypes in advance of development.
Sandstorm developed creative UI design concepts and UI patterns while working closely with Rush Health's in-house development team for implementation and launch.
Results
After the launch of the new website, there were significant improvements, including:
Pageviews increased by 13%
Number of pages per session increased by 5%
Average session duration increased by 38%
The bounce rate, which measures the percentage of visitors who leave the website after viewing only one page, decreased by 11%
After the launch of the new website, there were significant improvements, including:
Pageviews increased by 13%
Number of pages per session increased by 5%
Average session duration increased by 38%
The bounce rate, which measures the percentage of visitors who leave the website after viewing only one page, decreased by 11%