Jun 24, 2021
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Completed

Sales Enablement Tool for a Cosmetic Company

$25,000+
4-6 months
United States, Houston
6-9
view project
Service categories
Service type
Custom Software Development
Web Development
Business Analysis
Domain focus
Retail and Restaurants
Solution type
Business Software
Enterprise Software
BI Tools
Programming language
C#
JavaScript
Swift
Frameworks
.NET
Other

Challenge

An upcoming cosmetic company hired Scalans to build a sales enablement tool for their staff, in order to boost their productivity and thereby, increase overall sales. They wanted a custom CRM-based software that would help track sales processes and improve performance of sales reps.

Solution

The plan was to develop a sales management application for both web and mobile, with a host of functionalities that showcase real-time updates on sales activities. The client expected two main outcomes from the app – closing more sales deals and sales quota attainment. The Scalans team designed the UI as a centralized visual dashboard that displays sales content, analytics, customer data, ongoing and closed deals, alerts on upcoming events/workshops, etc. An important feature is the Sales Pipeline that helps sales reps to accurately forecast the number of deals required to reach the quota.

Results

As expected, the sales enablement tool helped to identify potential sales opportunities and effectively close more deals and reach target quota in record time. Sales and marketing teams could collaborate in a more cohesive manner, thereby fostering team spirit and healthy competition. The company’s overall revenue increased with more leads converting into customers. The brand awareness among the target audience also improved, and now, the company is planning to expand operations to newer markets.