BetKarma - Web and Mobile App Development for Sports Betting
Challenge
One-Stop Shop for Sports Betting
The company mainly focuses on legal sports betting in selected USA states. Sports betting involves predicting sports results and placing a wager on the outcome. The frequency of sports bets varies by culture, with the vast majority of bets placed on association football, American football, basketball, baseball, and hockey, at both the amateur and professional levels.
Bet Karma’s COO was looking for a new development team to implement his ideas better.
They wanted to improve their existing tools, add more functionalities, increase the website’s speed and move data collection in-house to lessen data collection expenses.
The project had three main challenges:
- Improving app performance
- Reducing costs
- Extending the web app with features and mobile apps
One-Stop Shop for Sports Betting
The company mainly focuses on legal sports betting in selected USA states. Sports betting involves predicting sports results and placing a wager on the outcome. The frequency of sports bets varies by culture, with the vast majority of bets placed on association football, American football, basketball, baseball, and hockey, at both the amateur and professional levels.
Bet Karma’s COO was looking for a new development team to implement his ideas better.
They wanted to improve their existing tools, add more functionalities, increase the website’s speed and move data collection in-house to lessen data collection expenses.
The project had three main challenges:
- Improving app performance
- Reducing costs
- Extending the web app with features and mobile apps
Solution
Phase 1 – Rebuilding the Backend
In the project’s first phase, we analysed the existing system to identify areas for improvement. Our immediate focus was rebuilding the backend infrastructure to support scalability and the addition of new tools.
Our technical CEO discussed the direction for the rebuild with Bet Karma’s COO, ensuring that the new backend would be robust, efficient, and capable of supporting the platform's growing demands.
Then our development team moved the backend from Python to a Node.js backend on Amazon Web Services (AWS) – ensuring that the platform can accommodate the growing user demand.
This move resulted in a more responsive and faster platform. It also lowered the development costs associated with adding new features and tools.
Phase 2 – Tools Improvement
When we took over the project, Bet Karma’s tools had major issues – slow loading times and sometimes complete failures to load.
We worked closely with Bet Karma to better understand their requirements and user needs. Then, we updated and enhanced the existing tools, ensuring they were optimised for the platform and the users.
Phase 3 – Addition of New Tools
With the backend rebuilt and existing tools improved, phase 3 focused on adding new tools to enhance the overall user experience. This phase involved significant collaboration between our team and Bet Karma to ensure the new tools aligned with the client’s vision and requirements.
After identifying the key features and tools users wanted, we developed and added them to the platform – MKF Predictor, Underdog Predictor, PrizePicks Predictor, and Bet Tracker.
In addition, we worked on creating a tool that collects sports data in-house rather than through external sites, which greatly improved the site predictions while reducing the costs of data sourcing.
To improve the existing tools, our team also worked on integrating with third-party platforms like Discord to allow users to receive real-time updates and alerts. Then, we added in-app purchase subscriptions to give users access to premium features and exclusive content.
Phase 4 – Mobile app development – for iOS and Android
In the later phase, our team developed mobile apps for iOS and Android to make it easier for users to access the platform and its tools from anywhere. This was a crucial step in making Bet Karma accessible to users on the go, helping drive growth and engagement among gamesters.
Phase 1 – Rebuilding the Backend
In the project’s first phase, we analysed the existing system to identify areas for improvement. Our immediate focus was rebuilding the backend infrastructure to support scalability and the addition of new tools.
Our technical CEO discussed the direction for the rebuild with Bet Karma’s COO, ensuring that the new backend would be robust, efficient, and capable of supporting the platform's growing demands.
Then our development team moved the backend from Python to a Node.js backend on Amazon Web Services (AWS) – ensuring that the platform can accommodate the growing user demand.
This move resulted in a more responsive and faster platform. It also lowered the development costs associated with adding new features and tools.
Phase 2 – Tools Improvement
When we took over the project, Bet Karma’s tools had major issues – slow loading times and sometimes complete failures to load.
We worked closely with Bet Karma to better understand their requirements and user needs. Then, we updated and enhanced the existing tools, ensuring they were optimised for the platform and the users.
Phase 3 – Addition of New Tools
With the backend rebuilt and existing tools improved, phase 3 focused on adding new tools to enhance the overall user experience. This phase involved significant collaboration between our team and Bet Karma to ensure the new tools aligned with the client’s vision and requirements.
After identifying the key features and tools users wanted, we developed and added them to the platform – MKF Predictor, Underdog Predictor, PrizePicks Predictor, and Bet Tracker.
In addition, we worked on creating a tool that collects sports data in-house rather than through external sites, which greatly improved the site predictions while reducing the costs of data sourcing.
To improve the existing tools, our team also worked on integrating with third-party platforms like Discord to allow users to receive real-time updates and alerts. Then, we added in-app purchase subscriptions to give users access to premium features and exclusive content.
Phase 4 – Mobile app development – for iOS and Android
In the later phase, our team developed mobile apps for iOS and Android to make it easier for users to access the platform and its tools from anywhere. This was a crucial step in making Bet Karma accessible to users on the go, helping drive growth and engagement among gamesters.
Results
Project Results
The new backend provided Bet Karma with increased scalability, improved performance, greater flexibility and cost savings.
Resolving the issues with Bet Karma’s existing tools resulted in a more seamless experience and improved user satisfaction. The integration with third-party platforms helped drive growth and engagement among their target audience.
Plus, with the development of mobile app versions for Bet Karma, it continues to grow and scale.
Project Results
The new backend provided Bet Karma with increased scalability, improved performance, greater flexibility and cost savings.
Resolving the issues with Bet Karma’s existing tools resulted in a more seamless experience and improved user satisfaction. The integration with third-party platforms helped drive growth and engagement among their target audience.
Plus, with the development of mobile app versions for Bet Karma, it continues to grow and scale.