Challenge
User Experience (UX) Design
Users found the default UI complex and not suited for marketers. Custom dashboards were needed for better usability.
Search Engine Optimization (SEO)
The client’s web tools were not SEO-optimized. Real-time data sync was missing for traffic tracking and lead attribution.
Continuous Updates and Maintenance
Frequent marketing changes demanded agile updates. Manual fixes increased downtime and complexity.
Third-Party Integration Complexity
They used tools like HubSpot, Mailchimp, and Google Analytics. Syncing real-time data across platforms was inconsistent.
Localization and Internationalization
The agency worked with clients across regions. Invoicing, campaigns, and communication had to be tailored by language and currency.
Data Fragmentation
Leads were scattered across spreadsheets, CRMs, and web forms. This led to duplication and delayed follow-ups.
User Experience (UX) Design
Users found the default UI complex and not suited for marketers. Custom dashboards were needed for better usability.
Search Engine Optimization (SEO)
The client’s web tools were not SEO-optimized. Real-time data sync was missing for traffic tracking and lead attribution.
Continuous Updates and Maintenance
Frequent marketing changes demanded agile updates. Manual fixes increased downtime and complexity.
Third-Party Integration Complexity
They used tools like HubSpot, Mailchimp, and Google Analytics. Syncing real-time data across platforms was inconsistent.
Localization and Internationalization
The agency worked with clients across regions. Invoicing, campaigns, and communication had to be tailored by language and currency.
Data Fragmentation
Leads were scattered across spreadsheets, CRMs, and web forms. This led to duplication and delayed follow-ups.
Solution
Custom UX Design
We built tailored dashboards and streamlined navigation. Drag-and-drop features made it easy for non-technical marketers.
Built-in SEO Monitoring
Integrated SEO tools within the ERP to track performance. Enabled automation for campaign tracking and reporting.
Agile Update Mechanism
Enabled auto-deployment pipelines for Odoo updates. Introduced modular upgrades to reduce downtime.
Robust API Integrations
Integrated HubSpot, Mailchimp, and GA via Odoo API. Ensured smooth two-way sync for marketing data.
Multi-language & Currency Support
Implemented localization features in Sales and Accounting. Enabled regional customization in campaigns and reporting.
Centralized Lead Management
Unified lead sources into a single CRM module. Added automated lead scoring and campaign triggers.
Custom UX Design
We built tailored dashboards and streamlined navigation. Drag-and-drop features made it easy for non-technical marketers.
Built-in SEO Monitoring
Integrated SEO tools within the ERP to track performance. Enabled automation for campaign tracking and reporting.
Agile Update Mechanism
Enabled auto-deployment pipelines for Odoo updates. Introduced modular upgrades to reduce downtime.
Robust API Integrations
Integrated HubSpot, Mailchimp, and GA via Odoo API. Ensured smooth two-way sync for marketing data.
Multi-language & Currency Support
Implemented localization features in Sales and Accounting. Enabled regional customization in campaigns and reporting.
Centralized Lead Management
Unified lead sources into a single CRM module. Added automated lead scoring and campaign triggers.
Results
25% Boost in Lead Conversion
Automation and centralized CRM improved response times and follow-ups.
40% Time Saved in Campaign Reporting
Integrated analytics reduced manual effort and delivered real-time insights.
Improved Global Reach
Localized marketing boosted engagement in target regions by 30%.
Seamless Third-Party Integrations
No more data loss or delay; marketing tools now work in sync.
Enhanced Team Productivity
Custom dashboards helped team members track goals and tasks efficiently.
Ongoing Scalability
Client can now easily add features or markets without revamping their ERP system.
25% Boost in Lead Conversion
Automation and centralized CRM improved response times and follow-ups.
40% Time Saved in Campaign Reporting
Integrated analytics reduced manual effort and delivered real-time insights.
Improved Global Reach
Localized marketing boosted engagement in target regions by 30%.
Seamless Third-Party Integrations
No more data loss or delay; marketing tools now work in sync.
Enhanced Team Productivity
Custom dashboards helped team members track goals and tasks efficiently.
Ongoing Scalability
Client can now easily add features or markets without revamping their ERP system.
