Mar 21, 2023
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Service categories
Service Lines
Ecommerce
Domain focus
Consumer Products & Services
Challenge
- UI/UX design combines elements from the wine industry, Changi Airport Group and Duty Free Shop Group
- Sophisticated pricing computation and display system for alcoholic beverages based on several tax principles
- Create customer groups to handle order processing and fulfilment
- Visitor & Checkout traffic dramatically increased during promotion campaigns (100 - 200 times compared to normal)
- UI/UX design combines elements from the wine industry, Changi Airport Group and Duty Free Shop Group
- Sophisticated pricing computation and display system for alcoholic beverages based on several tax principles
- Create customer groups to handle order processing and fulfilment
- Visitor & Checkout traffic dramatically increased during promotion campaigns (100 - 200 times compared to normal)
Solution
- Technical Solution:
+ Worked out right away within 2 days a new infrastructure as well as a tactic team and strategy to deal with that kind of traffic in the next promotions
+ Tweak the brand identity elements while maintaining the UI/UX design for the wine eCommerce industry
+ Build algorithm based on logic provided by iShop Changi Wines to create a pricing calculation/display system for alcoholic beverages
+ Optimizing the filtering feature for the product category and attribute system based on many combined criteria to help customers find the right product
+ Upgrading the system's load capacity to more than 200 times, handling about 5,000 - 10,000 users at the same time checkout
+ Provide superior delivery choices to accommodate all airport consumers
- Technical Solution:
+ Worked out right away within 2 days a new infrastructure as well as a tactic team and strategy to deal with that kind of traffic in the next promotions
+ Tweak the brand identity elements while maintaining the UI/UX design for the wine eCommerce industry
+ Build algorithm based on logic provided by iShop Changi Wines to create a pricing calculation/display system for alcoholic beverages
+ Optimizing the filtering feature for the product category and attribute system based on many combined criteria to help customers find the right product
+ Upgrading the system's load capacity to more than 200 times, handling about 5,000 - 10,000 users at the same time checkout
+ Provide superior delivery choices to accommodate all airport consumers
Results
Although only launched in early 2020, the iShop Changi Wines ecommerce system has effectively met the needs of international tourists. SECOMM simplified initial complex elements into an utterly refreshing interface, ensuring a professional and outstanding overall of a wine-and-spirit website. iShop Changi Wines is an impressive project marking SECOMM’s breakthrough in the Southeast Asian market. Although they were our new clients, the cooperation between SECOMM and CAG has brought high performance, promising long-term partnership for the upcoming projects.
Although only launched in early 2020, the iShop Changi Wines ecommerce system has effectively met the needs of international tourists. SECOMM simplified initial complex elements into an utterly refreshing interface, ensuring a professional and outstanding overall of a wine-and-spirit website. iShop Changi Wines is an impressive project marking SECOMM’s breakthrough in the Southeast Asian market. Although they were our new clients, the cooperation between SECOMM and CAG has brought high performance, promising long-term partnership for the upcoming projects.
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