Enhanced website and CMS for an iGaming Company
Challenge
A leading iGaming company, during its rapid digital expansion in Europe and establishment in Malta, sought to grow its online presence and reshape the UK player experience. They needed an experienced partner for the transformation of both internal and external systems.
A leading iGaming company, during its rapid digital expansion in Europe and establishment in Malta, sought to grow its online presence and reshape the UK player experience. They needed an experienced partner for the transformation of both internal and external systems.
Solution
SENLA rapidly assembled a dedicated team of 8 diverse specialists, including manual and automation testers, front-end, back-end, and full-stack developers. We optimized the Client's game management, redeveloping the front end for speed and optimizing back-end functionalities. We also established an auto-testing process, ensuring the system's reliability for the Client's expanding European user base.
SENLA rapidly assembled a dedicated team of 8 diverse specialists, including manual and automation testers, front-end, back-end, and full-stack developers. We optimized the Client's game management, redeveloping the front end for speed and optimizing back-end functionalities. We also established an auto-testing process, ensuring the system's reliability for the Client's expanding European user base.
Results
The project took two years and included CRM modification, main website transformation, and outsourced software testing. As a result, the Client saw increased user engagement, revenue, and sign-ups in Europe. Easy game management and seamless provider integration enhanced the gaming experience. A user-friendly website redesign and thorough testing further contributed to keeping players happy.
The project took two years and included CRM modification, main website transformation, and outsourced software testing. As a result, the Client saw increased user engagement, revenue, and sign-ups in Europe. Easy game management and seamless provider integration enhanced the gaming experience. A user-friendly website redesign and thorough testing further contributed to keeping players happy.