May 20, 2024
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Service categories
Service Lines
Software Development
IT Services
Mobile Development
Domain focus
Banking & Financial Services
Subcategories
IT Services
Managed IT Services
Challenge
With rapidly growing FinTech innovations and wider adoption of online and mobile banking, it’s becoming harder for financial institutions to compete and grab the attention of their customers. A large European bank was looking for an innovative approach to promoting its B2C services via an online banking application.
With rapidly growing FinTech innovations and wider adoption of online and mobile banking, it’s becoming harder for financial institutions to compete and grab the attention of their customers. A large European bank was looking for an innovative approach to promoting its B2C services via an online banking application.
Solution
Within a few months, our team implemented the following functionality:
- user's account with access to banking services (loans, card issuance, history of operation, etc.);
- simplified goods purchasing from Client’s partners (insurance, transportation, entertainment, etc.);
- login social networks integration;
- templates for the quick creation of tailored offers for the bank’s customers;
- monitoring and tracking the efficiency of customized promotions;
- report generation module for analyzing the efficiency of promotions;
- tracking the detailed history of previous promotions and the interaction of each customer.
Within a few months, our team implemented the following functionality:
- user's account with access to banking services (loans, card issuance, history of operation, etc.);
- simplified goods purchasing from Client’s partners (insurance, transportation, entertainment, etc.);
- login social networks integration;
- templates for the quick creation of tailored offers for the bank’s customers;
- monitoring and tracking the efficiency of customized promotions;
- report generation module for analyzing the efficiency of promotions;
- tracking the detailed history of previous promotions and the interaction of each customer.
Results
Extended functionality and enhanced usability of the solution helped to increase service personalization and improve the efficiency of promotions due to a quick and easy-to-use promo customization tool, tracking, and report generation.
Extended functionality and enhanced usability of the solution helped to increase service personalization and improve the efficiency of promotions due to a quick and easy-to-use promo customization tool, tracking, and report generation.