Challenge
The Client is a leading global technology and media company, that is offering advertisers a range of marketing services for reaching and connecting with users.
To stay competitive and continue tapping into its vast experience in programmatic advertising, Yahoo faced the necessity to update and renovate their Reserved Ad Server to version 2.0. Existing RAS featured numerous deprecated modules and outdated legacy code and also was in need of a scalability and capacity boost. The platform required retrofitting, expansion of the supported ad formats, and enhanced security
The Client is a leading global technology and media company, that is offering advertisers a range of marketing services for reaching and connecting with users.
To stay competitive and continue tapping into its vast experience in programmatic advertising, Yahoo faced the necessity to update and renovate their Reserved Ad Server to version 2.0. Existing RAS featured numerous deprecated modules and outdated legacy code and also was in need of a scalability and capacity boost. The platform required retrofitting, expansion of the supported ad formats, and enhanced security
Solution
SENLA’s team is currently engaged in numerous tasks within the RAS modernization project, aiming to:
- facilitate modularization of the outdated legacy architecture;
- retrofit backend integrations and forecasting systems;
- modernize the ad campaign management and publication on the API side;
- enhance security processes, e.g. introduce a solution for more secure storage of passwords and sensitive data;
- update libraries, implement new technologies and solutions, etc.
SENLA’s team is currently engaged in numerous tasks within the RAS modernization project, aiming to:
- facilitate modularization of the outdated legacy architecture;
- retrofit backend integrations and forecasting systems;
- modernize the ad campaign management and publication on the API side;
- enhance security processes, e.g. introduce a solution for more secure storage of passwords and sensitive data;
- update libraries, implement new technologies and solutions, etc.
Results
The Reserved Ad Server project is an ongoing effort that's still in full swing. The partnership has so far resulted in the steady and progressive modernization of the platform, its significantly boosted speed and capacity, and a slew of new features.
The Reserved Ad Server project is an ongoing effort that's still in full swing. The partnership has so far resulted in the steady and progressive modernization of the platform, its significantly boosted speed and capacity, and a slew of new features.