Sep 26, 2022
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AARP Life Reimagined
Completed

AARP Life Reimagined

$100,000+
more 1 year
United States
10+
Service categories
Domain focus
Other

Challenge

The program was created for empty nesters as a place to repurpose their energy toward new goals.
The program was created for empty nesters as a place to repurpose their energy toward new goals.

Solution

We built a flagship destination for AARP's Life Reimagined.
We built a flagship destination for AARP's Life Reimagined.

Results

Features: - Scalability of 3,000 requests per second - 70% registration conversion for SMS program - Implemented scalable white label platforms for Dr. Phil and Oprah - Increased users from 150k to 1M in one year from launch - Met the goal of 1.8 million in 2015
Features: - Scalability of 3,000 requests per second - 70% registration conversion for SMS program - Implemented scalable white label platforms for Dr. Phil and Oprah - Increased users from 150k to 1M in one year from launch - Met the goal of 1.8 million in 2015