Jun 29, 2021
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Ongoing

“Friends Club”

$5,000+
more 1 year
Russia, Kaliningrad
10+
view project
Service categories
Service type
Mobile Development
Domain focus
Retail and Restaurants
Solution type
Business Software
Ecommerce
Gaming
Programming language
Kotlin
PHP
Swift

Challenge

We developed the mobile app for the operator of the loyalty program, used by SPAR and Family supermarket chains in the Kaliningrad region of Russia. Our client decided to create a new digital platform for retail companies. It should be wider than a standard decision and act as a cheap tool of digital communications and a set of services, that simplify shopping and interaction with brands. The app will integrate all the marketing activities of the trading network and optimize marketing costs for SPAR and its partners. It would be easier to track target user actions and the costs of advertising campaigns. * SPAR is the largest supermarket chain based in Holland and operating according to the European quality standards.

Solution

Our team was assigned to develop the ecosystem of the application and the site "Friends Club" for effective interaction with customers and to make convenient services for a shopping in offline and online. The functionality of the Friends Club allows the user to: · know about the balance of bonuses and personal status · see purchase history and progress towards achievements · read about special offers, play promo-games and earn coupons · create family accounts · contact the Customer Care Service. During the spring of 2020 the client quickly launched an online-store. The MVP was a frame from the mobile version of the site. Now we are transferring the functionality of the site to the app step by step, making it native.

Results

“Friends Club” is one of the most popular apps in the region. Now it accumulates new services and offers from other local businesses and works as the active sales channel. The app has been installed by users more than 230000 times. It has received positive user reviews: now it is 4.2. on the App Store and 4.4 on Google Play. “Friends Club” became the best promotional application at the Tagline Awards-2019 and the Tagline Awards-2021 and won bronze at the Tagline Awards 2021 as the best FMCG-app. Our team are still working with the client, developing features and debugging functionality. In recent year over 55% of all online-purchases were made using the app.
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