Launch Mobile App for Fortune 500 Chemical Company
Challenge
A Fortune 500 chemical manufacturer engaged Sketch to develop a mobile app that increased sales through partner channels.
The client, a chemical company, makes protective coatings and window tints. This creates upsell opportunities at car dealerships. Unfortunately, sales reps had to return to their computers to enter VINs to see tint options. Separating reps from customers was hurting momentum and killing deals.
The reps needed a mobile app to scan VINs and capture upsells in the moment. The chemical company hired a large consulting partner, but the consultants failed to deliver any software after many months. The enterprises's internal team, juggling other priorities, weren't able to produce the mobile app either. The initiative was stalled out.
A Fortune 500 chemical manufacturer engaged Sketch to develop a mobile app that increased sales through partner channels.
The client, a chemical company, makes protective coatings and window tints. This creates upsell opportunities at car dealerships. Unfortunately, sales reps had to return to their computers to enter VINs to see tint options. Separating reps from customers was hurting momentum and killing deals.
The reps needed a mobile app to scan VINs and capture upsells in the moment. The chemical company hired a large consulting partner, but the consultants failed to deliver any software after many months. The enterprises's internal team, juggling other priorities, weren't able to produce the mobile app either. The initiative was stalled out.
Solution
The chemical company needed more than just software development services. They needed to upscale their technical staff with modern development frameworks. This was the perfect time to introduce the team to more agile methodologies, more test automation, and automated delivery pipelines.
The first step was to write better feature stories for the mobile app. It became evident the product owner needed help representing the needs of all stakeholders. Some training made the team far better at scoping and prioritizing features.
Soon, the product owner, scrum master, and developers were functioning like a world-class team. Sketch technical experts also worked with the development staff to build continuous integration capabilities. The team took control of the versioning and branching of their iOS and Android builds while also learning React Native.
This combination of efforts helped the teams estimate, develop, test, and deliver features with newfound speed and accuracy.
The chemical company needed more than just software development services. They needed to upscale their technical staff with modern development frameworks. This was the perfect time to introduce the team to more agile methodologies, more test automation, and automated delivery pipelines.
The first step was to write better feature stories for the mobile app. It became evident the product owner needed help representing the needs of all stakeholders. Some training made the team far better at scoping and prioritizing features.
Soon, the product owner, scrum master, and developers were functioning like a world-class team. Sketch technical experts also worked with the development staff to build continuous integration capabilities. The team took control of the versioning and branching of their iOS and Android builds while also learning React Native.
This combination of efforts helped the teams estimate, develop, test, and deliver features with newfound speed and accuracy.
Results
After just over two months, the chemical company had an app deployed through the Apple app store with beta users across a dozen dealerships. The app started driving more revenue, and the team continues to make superior software.
After just over two months, the chemical company had an app deployed through the Apple app store with beta users across a dozen dealerships. The app started driving more revenue, and the team continues to make superior software.