Jun 12, 2023
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Completed
AdSplash System
$50,000+
7-12 months
United States
6-9
Service categories
Service Lines
Software Development
Domain focus
Advertising & Marketing
Other
Programming language
TypeScript
Frameworks
Node.js
React.js
Subcategories
Software Development
Business Software
Challenge
Create 3 different roles within the system to provide proper access to the functionalities of the app for each role and not to overload the system with repeating features.
Integrate 5 different marketing platforms in the app to get the needed metrics from each one and display those in a unified way.
Create 3 different roles within the system to provide proper access to the functionalities of the app for each role and not to overload the system with repeating features.
Integrate 5 different marketing platforms in the app to get the needed metrics from each one and display those in a unified way.
Solution
We have designed high-fidelity prototypes to recreate the exact flow through the system for each user role, conducted a critical analysis on it, and tested it with various types of users before approving the final version. So we simplified the screens as much as possible, keeping them functional and containing all the needed info for each user role at the same time.
We have investigated each platform thoroughly to make sure we can get all the data we need and then created a unified template both on BE (to receive the needed data) and on FE (to present it in the most understandable and clear way), so the metrics from each platform can be displayed in the same view and be easily perceived by any user.
We have designed high-fidelity prototypes to recreate the exact flow through the system for each user role, conducted a critical analysis on it, and tested it with various types of users before approving the final version. So we simplified the screens as much as possible, keeping them functional and containing all the needed info for each user role at the same time.
We have investigated each platform thoroughly to make sure we can get all the data we need and then created a unified template both on BE (to receive the needed data) and on FE (to present it in the most understandable and clear way), so the metrics from each platform can be displayed in the same view and be easily perceived by any user.
Results
We succeeded to release the MVP of the project and move to beta testing with the real client data. So far there are more than 20 clients connected to the platform who can see metrics from 5 marketing platforms combined in our app. Each of the clients already has a chance to enjoy the benefits the app provides.
These include: simple, but intuitive UX, an easy way to reach the needed metrics in one place, and not so complicated, but very useful functionality of the inner Wallet which makes the regular payment process quick and transparent. Currently, we continue to extend the product and move forward to releasing it to a much bigger audience soon.
We succeeded to release the MVP of the project and move to beta testing with the real client data. So far there are more than 20 clients connected to the platform who can see metrics from 5 marketing platforms combined in our app. Each of the clients already has a chance to enjoy the benefits the app provides.
These include: simple, but intuitive UX, an easy way to reach the needed metrics in one place, and not so complicated, but very useful functionality of the inner Wallet which makes the regular payment process quick and transparent. Currently, we continue to extend the product and move forward to releasing it to a much bigger audience soon.
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