Nov 13, 2023
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Service categories
Service Lines
Big Data
Domain focus
Healthcare
Other
Subcategories
Big Data
Marketing Analytics
Challenge
The Daily Yoga app aimed to increase leads for their services in the US, specifically targeting users interested in mindfulness for stress relief. They faced challenges in standing out in a saturated market and reaching their target audience effectively.
The Daily Yoga app aimed to increase leads for their services in the US, specifically targeting users interested in mindfulness for stress relief. They faced challenges in standing out in a saturated market and reaching their target audience effectively.
Solution
The app implemented a hyper-localized marketing strategy, leveraging social media and partnering with wellness influencers in key US cities. They also offered exclusive in-app promotions for US users, creating a sense of community through virtual events and challenges to enhance user engagement.
The app implemented a hyper-localized marketing strategy, leveraging social media and partnering with wellness influencers in key US cities. They also offered exclusive in-app promotions for US users, creating a sense of community through virtual events and challenges to enhance user engagement.
Results
The targeted approach resulted in a 30% increase in leads from the US market within three months. User engagement metrics saw a notable rise, and the app's brand awareness among the mindfulness-seeking demographic in the US strengthened. This strategy not only boosted leads but also fostered a loyal user community.
The targeted approach resulted in a 30% increase in leads from the US market within three months. User engagement metrics saw a notable rise, and the app's brand awareness among the mindfulness-seeking demographic in the US strengthened. This strategy not only boosted leads but also fostered a loyal user community.