Jan 30, 2024
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Service categories
Service Lines
Software Development
Domain focus
Manufacturing
Other
Subcategories
Software Development
Desktop Development
Challenge
Grand In Road Direct Furniture, a high-end furniture retailer, faced a challenge in generating leads for their luxury furniture services in the competitive US market. They struggled to stand out and attract a targeted audience.
Grand In Road Direct Furniture, a high-end furniture retailer, faced a challenge in generating leads for their luxury furniture services in the competitive US market. They struggled to stand out and attract a targeted audience.
Solution
To address this challenge, Grand In Road Direct Furniture focused on a niche market - "Custom Luxury Office Furniture." They implemented a targeted content marketing strategy, creating in-depth guides and videos showcasing the unique design and craftsmanship of their bespoke office furniture.
To address this challenge, Grand In Road Direct Furniture focused on a niche market - "Custom Luxury Office Furniture." They implemented a targeted content marketing strategy, creating in-depth guides and videos showcasing the unique design and craftsmanship of their bespoke office furniture.
Results
The niche-focused approach and content strategy resulted in a 30% increase in leads within the first quarter. By establishing expertise in custom luxury office furniture, Grand In Road Direct Furniture not only attracted more qualified leads but also experienced a 20% growth in sales of their high-margin, specialized products.
The niche-focused approach and content strategy resulted in a 30% increase in leads within the first quarter. By establishing expertise in custom luxury office furniture, Grand In Road Direct Furniture not only attracted more qualified leads but also experienced a 20% growth in sales of their high-margin, specialized products.