Dec 01, 2023
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Service categories
Service Lines
Software Development
Domain focus
Healthcare
Other
Subcategories
Software Development
Desktop Development
Challenge
Mary Kay Beauty Store aimed to boost service leads in the highly competitive US beauty industry. Despite a strong product presence, their service offerings, such as personalized consultations and makeovers, lacked visibility and engagement.
Mary Kay Beauty Store aimed to boost service leads in the highly competitive US beauty industry. Despite a strong product presence, their service offerings, such as personalized consultations and makeovers, lacked visibility and engagement.
Solution
Implementing a comprehensive digital marketing strategy, Mary Kay focused on leveraging social media platforms and influencers. They initiated targeted ad campaigns, collaborated with beauty influencers for reviews, and introduced an online appointment system to streamline service bookings.
Implementing a comprehensive digital marketing strategy, Mary Kay focused on leveraging social media platforms and influencers. They initiated targeted ad campaigns, collaborated with beauty influencers for reviews, and introduced an online appointment system to streamline service bookings.
Results
The strategic digital approach resulted in a 30% increase in service leads within the first quarter. Social media engagements rose by 50%, and the online appointment system witnessed a 40% adoption rate. Overall, Mary Kay's enhanced digital presence successfully translated into heightened service visibility and customer engagement in the competitive US market.
The strategic digital approach resulted in a 30% increase in service leads within the first quarter. Social media engagements rose by 50%, and the online appointment system witnessed a 40% adoption rate. Overall, Mary Kay's enhanced digital presence successfully translated into heightened service visibility and customer engagement in the competitive US market.