Dec 29, 2023
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Service categories
Service Lines
Software Development
Domain focus
Other
Subcategories
Software Development
Desktop Development
Challenge
Penry Air, a HVAC maintenance company in the US, faced a challenge in generating sufficient leads for their specialized air purification services, despite a growing demand for indoor air quality solutions.
Penry Air, a HVAC maintenance company in the US, faced a challenge in generating sufficient leads for their specialized air purification services, despite a growing demand for indoor air quality solutions.
Solution
To boost leads, Penry Air implemented a targeted digital marketing strategy. They optimized their website for local SEO, ran Google Ads campaigns focusing on air purification keywords, and utilized social media advertising to reach homeowners in their service areas.
To boost leads, Penry Air implemented a targeted digital marketing strategy. They optimized their website for local SEO, ran Google Ads campaigns focusing on air purification keywords, and utilized social media advertising to reach homeowners in their service areas.
Results
The strategic approach led to a 30% increase in online leads within three months. The website's visibility improved, securing a top position in local search results. The cost per lead also decreased by 15%, demonstrating the effectiveness of the tailored digital marketing strategy in expanding their customer base for air purification services.
The strategic approach led to a 30% increase in online leads within three months. The website's visibility improved, securing a top position in local search results. The cost per lead also decreased by 15%, demonstrating the effectiveness of the tailored digital marketing strategy in expanding their customer base for air purification services.